I don't like "submarine" PR articles like this, because I feel like the author didn't ask any of the obvious questions around this zipper:
1. No closeup pics of how the zipper is actually sewed onto fabrics.
2. Is this design more likely to tear fabrics than a traditional zipper? A video another commenter linked made it look more fragile to me, but I don't know.
3. The biggest issue with any zipper is snags. This design looks like it would be a lot more likely to snag, but maybe not.
4. As other commenters mentioned, can it be repaired without special equipment?
I'm not saying this design is good or bad, just that this puff piece article didn't ask any of the immediate questions I had.