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How Apple's Obsession with Google Is Hurting Apple

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Re: How Apple's Obsession with Google Is Hurting Apple

#2
First, to get it out of the way: People are very right in mocking Apple. They deserve every bit of that. What they delivered with their Maps app is embarrassing. I do not want to defend that.

The problem, however, is that this article assumes something to be unequivocally true even though we do not know whether it is: That Apple decided to build their own maps in order to hurt Google.

It takes two to play. Both Apple and Google have to agree that Apple gets to use Google’s data – and on the conditions. That we know nothing about. We do know, however, that the old Maps app was perpetually stuck in 2007 while Android phones gained 3D views and (much more important) vector maps and turn by turn navigation. If Google refused to give that to Apple it’s perfectly understandable that Apple goes looking for alternatives.

I’m not saying that’s the case. It could really be that Apple’s intention here was to hurt Google – but we cannot, as this article does, just assume that to be true. (To quote: “We all know the reason why Apple is doing these things. They’re more focused now on hurting Google than thrilling users, just like they were with Microsoft in the 90s.” – no, we do most certainly not all know that that’s the case.)

Re: How Apple's Obsession with Google Is Hurting Apple

#3
The historical revisionism among the Appleistas is a bit disconcerting. This is not a matter of the "suits" overruling Jobs' "pirates". Apple's current anti-Google jihad is Jobs' baby. This is what he wanted. Now, it's entirely possible that he would never have authorized iOS shipping with a broken maps application, but to suggest that Apple's current direction is anything other than his idea and his impetus is naive in the extreme.

Re: How Apple's Obsession with Google Is Hurting Apple

#5
I'm afraid the obsession is not on Apple over Google but on the media and blogs over Apple and every single thing they do. Of course Apple will watch its competitor closely, especially since both are now headed in same direction. And of course they need competing services.

Likewise, I'm sure that Google is watching closely every move Apple makes. But nobody in their right mind would say Google has an "obsession" with Apple.

This map thing is a fun anecdote, but I'm not sure how big of a deal it really is. And yes, the maps are worse than the ones Google has develop for the past 7 years -it was to be expected- but Apple didn't have much room for movement here. If you cannot go forward on the current path, and standing still is not an option, the only possible move is take a step back and find a new route. Simple as that. Painful, sure, but it had to be done sooner or later.

Re: How Apple's Obsession with Google Is Hurting Apple

#6

The historical revisionism among the Appleistas is a bit disconcerting. This is not a matter of the "suits" overruling Jobs' "pirates". Apple's current anti-Google jihad is Jobs' baby. This is what he wanted. Now, it's entirely possible that he would never have authorized iOS shipping with a broken maps application, but to suggest that Apple's current direction is anything other than his idea and his impetus is naive…

Here we go again. Other than Jobs tantrum in his book and countless of headlines and blog post, where is this fantastic "jihad"? I see the same level of love/hate between Apple and Google than between Microsoft/Google or Google/Amazon. We just overanalyze it to disturbing extremes, but thats about it.

Re: How Apple's Obsession with Google Is Hurting Apple

#7

The historical revisionism among the Appleistas is a bit disconcerting. This is not a matter of the "suits" overruling Jobs' "pirates". Apple's current anti-Google jihad is Jobs' baby. This is what he wanted. Now, it's entirely possible that he would never have authorized iOS shipping with a broken maps application, but to suggest that Apple's current direction is anything other than his idea and his impetus is naive…

Thing is, as much as I believe Jobs definitely was the one to start this(it's his quote after all), I don't think he'd cut off his nose to spite his face.

Re: How Apple's Obsession with Google Is Hurting Apple

#8

The historical revisionism among the Appleistas is a bit disconcerting. This is not a matter of the "suits" overruling Jobs' "pirates". Apple's current anti-Google jihad is Jobs' baby. This is what he wanted. Now, it's entirely possible that he would never have authorized iOS shipping with a broken maps application, but to suggest that Apple's current direction is anything other than his idea and his impetus is naive…

Well, I don't think the article said that the current problems were once again caused by the "suits" overruling the "pirates". I think it just mentioned the suits and pirates to give a bit of background on what happened last time and why.

Based off what I have heard of Jobs he was more than capable of conceiving of and carrying out a vendetta against Google of this scale, without needing any help from be-suited MBA's. The point is not who decided to go after google in the fist place. The point is; taking it to these lengths is stopping Apple from focusing on what is really important: Producing great hardware and software, that will delight users.

Re: How Apple's Obsession with Google Is Hurting Apple

#9
post #6

The historical revisionism among the Appleistas is a bit disconcerting. This is not a matter of the "suits" overruling Jobs' "pirates". Apple's current anti-Google jihad is Jobs' baby. This is what he wanted. Now, it's entirely possible that he would never have authorized iOS shipping with a broken maps application, but to suggest that Apple's current direction is anything other than his idea and his impetus is naive…

Here we go again. Other than Jobs tantrum in his book and countless of headlines and blog post, where is this fantastic "jihad"? I see the same level of love/hate between Apple and Google than between Microsoft/Google or Google/Amazon. We just overanalyze it to disturbing extremes, but thats about it.

your comment jihad needs to be reanalyzed.

You are right though. Need to read less in the lines. I do believe Apple is suing to protect its best interests. There is really no other way to protect your product than through litigation.

Re: How Apple's Obsession with Google Is Hurting Apple

#10
post #2

First, to get it out of the way: People are very right in mocking Apple. They deserve every bit of that. What they delivered with their Maps app is embarrassing. I do not want to defend that. The problem, however, is that this article assumes something to be unequivocally true even though we do not know whether it is: That Apple decided to build their own maps in order to hurt Google. It takes two to play. Both Apple…

We have good evidence for turn-by-turn, though: when Apple decided "ok, we cave, here's an SDK and an App Store", the contracts with developers had a weird clause saying you couldn't build a turn-by-turn application that was later changed to only that you could not build a turn-by-turn application using the data that Apple had licensed from Google; while this isn't for certain, the obvious interpretation of this is that when Apple built the iPhone they licensed Google Maps but with the clause "the iPhone cannot do turn-by-turn", which got awkward with an SDK, and later got fixed in legalese to specify "we cannot do it, but if someone else independently has data and licenses it, they can".
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