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Sora, AI Bicycles, and Meta Disruption

stratechery.com

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Re: Sora, AI Bicycles, and Meta Disruption

#31

Post by topaz0 »

jasonsb wrote: post #2

This might be controversial, but I genuinely love AI-generated “video slop”. Hear me out for a second: I’m utterly exhausted by influencers peddling their endless “buy this crap” content. Honestly, the AI slop often feels more creative, less salesy and refreshingly free of performative perfection. But Meta knows AI slop poses a problem for their business model. When anyone can churn out engaging content without needi…

AI slop and influencer peddling can both be bad at the same time. The answer is to get off facebook/instagram, not to replace one awful thing with another awful thing that also happens to boil the oceans.

Re: Sora, AI Bicycles, and Meta Disruption

#32

Post by mensetmanusman »

gyomu wrote: post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

I wonder if someone can figure out how to leverage 100,000,000 volunteers donating a dollar of compute electricity to train these models.

Re: Sora, AI Bicycles, and Meta Disruption

#33

Post by moduspol »

gyomu wrote: post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

The ability to make videos with public figures / copyrighted fictional characters was taken away in the first few days. Unless you’re referring to the few public figures that signed up in the app and set themselves to public.

You could make them with public figures that aren’t alive any more for a day or two longer, but those get blocked now, too.

That said: I think you’re ultimately right, it’s just that it’s more of a past tense thing. My primary remaining fun use case is to push as close to the guardrails as possible to make embarrassing funny videos of my friends and family members, who are doing the same to me.

Re: Sora, AI Bicycles, and Meta Disruption

#35

Post by blueblisters »

Ben’s original take about 1% of users being creators might end up being right eventually

Consider the Studio Ghibli phenomenon. It was fun to create and share photos of your loved ones in Ghibli aesthetics until that novelty wore off

Video models arguably have a lot more novelty to juice. But they will eventually get boring once you have explored the usually finite latent space of interesting content

Re: Sora, AI Bicycles, and Meta Disruption

#36

Post by rogerrogerr »

mensetmanusman wrote: post #32
gyomu wrote: post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

I wonder if someone can figure out how to leverage 100,000,000 volunteers donating a dollar of compute electricity to train these models.

Doesn’t that simplify down to just donating a dollar?

Re: Sora, AI Bicycles, and Meta Disruption

#37

Post by vunderba »

throwaway106382 wrote: post #27

China will release a video model that has no copyright guardrails and they will eat Sora's lunch.

That's already been a thing for a while now. Wan [1] released in conjunction with Alibaba, and Hunyuan [2] from Tencent.

[1] https://github.com/Wan-Video/Wan2.2

[2] https://github.com/Tencent-Hunyuan/HunyuanVideo

Re: Sora, AI Bicycles, and Meta Disruption

#38

Post by ottah »

mpalmer wrote: post #30
gyomu wrote: post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

Arguably not the first time OAI has played fast and loose, didn't Altman preview a voice for the Live feature that was an obvious clone of Scarlet Johansson (a la Her ), and they immediately walked it back once she complained? The publicity they got for that stuck around...

They hired an actress that sounded like the AI in Her.

Re: Sora, AI Bicycles, and Meta Disruption

#39

Post by Gigachad »

moduspol wrote: post #33
gyomu wrote: post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

The ability to make videos with public figures / copyrighted fictional characters was taken away in the first few days. Unless you’re referring to the few public figures that signed up in the app and set themselves to public. You could make them with public figures that aren’t alive any more for a day or two longer, but those get blocked now, too. That said: I think you’re ultimately right, it’s just that it’s more o…

Every single video I’ve seen from Sora has been a real person or IP. Stephen Hawking skateboaring, Diddy, Sam Altman shoplifting. They might have blocked it fast but those first few days of videos are still going viral and what everyone knows Sora for.

If you can’t generate videos of real people or movie characters getting arrested or doing insane things, no one is going to care about Sora anymore.

Re: Sora, AI Bicycles, and Meta Disruption

#40

Post by talsperre »

IMO, Ben Thomson has great takes but this one is too over-indexed on the current SORA hype. Sure, a lot of people are downloading it and actively using it for creating videos/memes, but just like the Studio Ghibli phenomenon, interest will die down in a month or two.
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