The title says - "Qualcomm to Acquire Arduino—Accelerating Developers’ Access to its Leading Edge Computing and AI" Didn't have it on my bingo card that running AI on a microcontroller is what people are salivating for! Not sure if the strategy is to cram AI into every little shoe box out there and keeping fingers crossed for the stock price to trend upwards!?
Qualcomm to acquire Arduino
221–230 of 553 posts
Re: Qualcomm to acquire Arduino
#222The problem is that there just isn't a whole lot of money to be made in providing hobby hardware for enthusiasts. Every time a big player gets involved, they think they can change this. A decade ago, Intel tried that back in the day with Galileo / Edison, and tellingly, they came up with the same "ideas": IoT / AI. If you're doing cheap IoT trinkets, you're never going to pay extra for a brand. You're going to buy th…
Basically, if you already got the skills to work with "bare" microcontrollers, you won't need all the simplification and handholding that Arduino provides and you can just buy the individual chips and fully utilize the tiny form factor and low power requirements.
If you want to learn programming microcontrollers, then locking yourself into Arduino's abstractions is probably counterproductive.
On the other hand, if you do want to just combine different ready-made modules, focus on programming and don't want to worry too much on the low-level stuff, you will probably use a raspberry pi or similar: The form factor is only slightly larger than an arduino, but you get a full-fledged PC instead of a microcontroller.
So I don't really see a niche there.
Re: Qualcomm to acquire Arduino
#223Professional embedded developer and Arduino afficionado here: the amount of misinformation and hot takes here is astounding. First, Arduino is aimed at making technology usable for non-engineers. The ease of use makea them a breeze for engineers though. There's nothing wrong with making something serious with Arduino as long as the project fits within the confines of Arduino. Arduino refers to a company as well as a…
Re: Qualcomm to acquire Arduino
#224Re: Qualcomm to acquire Arduino
#225Arduino offered tiny, inexpensive, easy-to-program computers and dominated the hobby space at first. This lasted for a few years, but then they started getting competition. The ESP8266 offered comparable performance at a fraction of the price, while the Raspberry Pi was about the same price as an Arduino but way better performance. Hard to compete when other companies are selling better hardware for a lower price.
If you are cross shopping a full single board computer (Pi) with a microcontroller (arduino/esp32 etc) for a project, it's almost always a sign you don't know what you are doing. With the exception of the recent Pi Pico, non of the raspberry pis are Arduino/microcontroller competitors - they are typically full blown linux computers with all the benefits and drawbacks that provides.
While you can absolutely solve microcontroller-style problems with full blown computers, it's rarely the best/cheapest option.
Re: Qualcomm to acquire Arduino
#226Arduino offered tiny, inexpensive, easy-to-program computers and dominated the hobby space at first. This lasted for a few years, but then they started getting competition. The ESP8266 offered comparable performance at a fraction of the price, while the Raspberry Pi was about the same price as an Arduino but way better performance. Hard to compete when other companies are selling better hardware for a lower price.
I recently was doing a few projects with the Arduino Every, which is a nice board - but it's just too expensive. I did fry a few - so now I'm just using them as development board (the additional UARTs help a lot there), and for the actual project still use Nanos where I no longer care about the serial debug output, and therefore am fine with just the one serial port.
Re: Qualcomm to acquire Arduino
#227Additionally, they're launching their first joint product, the $44 Uno Q SBC, which has a Dragonwing SoC and STM32 microcontroller on an Uno form factor board[1]. It seems like Arduino will keep their brand, maintain their existing product lines, and continue building devices using other vendor's chips (besides Qualcomm), etc... but as with all acquisitions—I wonder how long that state of affairs will last. Alternati…
Re: Qualcomm to acquire Arduino
#228Earlier quoted context omitted.
This board has onboard EMMC, wifi/ble and can run a full Linux. That is more of an rp 4/5 with an rp2xxx tagged on the side. It comes with their own arduino IDE installed too It is kinda disappointing but I can see why Qualcomm wants to use the brand.
I'm speaking in a broader sense, comparing the variety of other Arduino boards like the Uno R3/R4. That wasn't too clear in the OP, sorry! The concern I have with the $44 Q is it has 2GB of RAM and 16GB eMMC, and a processor that's probably between a Pi 3 and Pi 4 in terms of speed and IO (though 4nm, so probably much more efficient). For $45 I can buy a Pi 5 with it's own built-in GPIO, PCIe, and a much faster SoC,…
Re: Qualcomm to acquire Arduino
#229Re: Qualcomm to acquire Arduino
#230Can someone explain why Arsuino is attractive to Qualcomm? I mean is it a gateway drug to Qualcomm chips?
Oh, and likely there will be telemetry and user data acquisition in the arduino app so they'll probably also get some juicy user data to sell along the way.
They'll sell a few more chips while they're at it.
I'm glad there's nothing I need to do that an ESP32 or ESP8266 can't do.