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Qualcomm to acquire Arduino

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Re: Qualcomm to acquire Arduino

#221

The title says - "Qualcomm to Acquire Arduino—Accelerating Developers’ Access to its Leading Edge Computing and AI" Didn't have it on my bingo card that running AI on a microcontroller is what people are salivating for! Not sure if the strategy is to cram AI into every little shoe box out there and keeping fingers crossed for the stock price to trend upwards!?

You can actually run TFlite Micro models on esp32-s3 reasonably fast, and it has a csi camera connector.

https://github.com/espressif/esp-tflite-micro

Re: Qualcomm to acquire Arduino

#222

The problem is that there just isn't a whole lot of money to be made in providing hobby hardware for enthusiasts. Every time a big player gets involved, they think they can change this. A decade ago, Intel tried that back in the day with Galileo / Edison, and tellingly, they came up with the same "ideas": IoT / AI. If you're doing cheap IoT trinkets, you're never going to pay extra for a brand. You're going to buy th…

I wonder if even inside the hobbyist space, Arduino got obsoleted by the Raspberry Pi and its clones/compatible devices.

Basically, if you already got the skills to work with "bare" microcontrollers, you won't need all the simplification and handholding that Arduino provides and you can just buy the individual chips and fully utilize the tiny form factor and low power requirements.

If you want to learn programming microcontrollers, then locking yourself into Arduino's abstractions is probably counterproductive.

On the other hand, if you do want to just combine different ready-made modules, focus on programming and don't want to worry too much on the low-level stuff, you will probably use a raspberry pi or similar: The form factor is only slightly larger than an arduino, but you get a full-fledged PC instead of a microcontroller.

So I don't really see a niche there.

Re: Qualcomm to acquire Arduino

#223

Professional embedded developer and Arduino afficionado here: the amount of misinformation and hot takes here is astounding. First, Arduino is aimed at making technology usable for non-engineers. The ease of use makea them a breeze for engineers though. There's nothing wrong with making something serious with Arduino as long as the project fits within the confines of Arduino. Arduino refers to a company as well as a…

You also now who misses the point? Qualcomm. Why? Well just read the headline qualcomm itself provides.

Re: Qualcomm to acquire Arduino

#225

Arduino offered tiny, inexpensive, easy-to-program computers and dominated the hobby space at first. This lasted for a few years, but then they started getting competition. The ESP8266 offered comparable performance at a fraction of the price, while the Raspberry Pi was about the same price as an Arduino but way better performance. Hard to compete when other companies are selling better hardware for a lower price.

> while the Raspberry Pi was about the same price as an Arduino but way better performance

If you are cross shopping a full single board computer (Pi) with a microcontroller (arduino/esp32 etc) for a project, it's almost always a sign you don't know what you are doing. With the exception of the recent Pi Pico, non of the raspberry pis are Arduino/microcontroller competitors - they are typically full blown linux computers with all the benefits and drawbacks that provides.

While you can absolutely solve microcontroller-style problems with full blown computers, it's rarely the best/cheapest option.

Re: Qualcomm to acquire Arduino

#226

Arduino offered tiny, inexpensive, easy-to-program computers and dominated the hobby space at first. This lasted for a few years, but then they started getting competition. The ESP8266 offered comparable performance at a fraction of the price, while the Raspberry Pi was about the same price as an Arduino but way better performance. Hard to compete when other companies are selling better hardware for a lower price.

For a long time I did a lot of Arduino stuff because you could get Nano clones for less than 1 EUR - which pretty much makes them throwaway, if you mess up.

I recently was doing a few projects with the Arduino Every, which is a nice board - but it's just too expensive. I did fry a few - so now I'm just using them as development board (the additional UARTs help a lot there), and for the actual project still use Nanos where I no longer care about the serial debug output, and therefore am fine with just the one serial port.

Re: Qualcomm to acquire Arduino

#227

Additionally, they're launching their first joint product, the $44 Uno Q SBC, which has a Dragonwing SoC and STM32 microcontroller on an Uno form factor board[1]. It seems like Arduino will keep their brand, maintain their existing product lines, and continue building devices using other vendor's chips (besides Qualcomm), etc... but as with all acquisitions—I wonder how long that state of affairs will last. Alternati…

There is also the change of location here. In normal times, it wouldn’t matter where in the world a company is based but moving “entirely to the US” is just not a good look these days.

Re: Qualcomm to acquire Arduino

#228
post #16

Earlier quoted context omitted.

This board has onboard EMMC, wifi/ble and can run a full Linux. That is more of an rp 4/5 with an rp2xxx tagged on the side. It comes with their own arduino IDE installed too It is kinda disappointing but I can see why Qualcomm wants to use the brand.

I'm speaking in a broader sense, comparing the variety of other Arduino boards like the Uno R3/R4. That wasn't too clear in the OP, sorry! The concern I have with the $44 Q is it has 2GB of RAM and 16GB eMMC, and a processor that's probably between a Pi 3 and Pi 4 in terms of speed and IO (though 4nm, so probably much more efficient). For $45 I can buy a Pi 5 with it's own built-in GPIO, PCIe, and a much faster SoC,…

To me the benefits of an MCU have to do with latency on things like interrupts. A real OS sometimes gets in the way, if you're trying to run things on very tight timing, or want to go super low power. That's why even though I'm drowning in under-used Pis, I'm using Picos to drive the lights I'm making. (Trying to coordinate multiple 3w RGB LED floods with < 10ms of latency for fancy lighting effects - because as a maker - I can do it for as little as 10 times the cost of buying it). Also, I would rather release the magic blue smoke out of a $5 Pico than a $40+ RPi. Although the Zeros were nice. We should have another round of zeros.

Re: Qualcomm to acquire Arduino

#230

Can someone explain why Arsuino is attractive to Qualcomm? I mean is it a gateway drug to Qualcomm chips?

The brand. All of their other stuff is essentially open, so they're just going to start adding new features that aren't open to force people to use their brand and probably claim ownership of any code that is published through their app or something, or make it so that builds will only work on their qualcomm chips.

Oh, and likely there will be telemetry and user data acquisition in the arduino app so they'll probably also get some juicy user data to sell along the way.

They'll sell a few more chips while they're at it.

I'm glad there's nothing I need to do that an ESP32 or ESP8266 can't do.

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