I only feel dread when I see a Qualcomm story on HN anymore.
genuinely, what is the survival story for qualcomm entering the next decade? - completely missed out on AI - phones become commodity, push for complete vertical integration from apple, google - squeezed by chinese soc vendors from 'below' (mediatek, unisoc) they're cooked, right? there's no way out, surely.
If I were a company trying to ship V1 of our first product, I would hands down pick Qualcomm. MediaTek et al are great for when you know what you're doing with minimal handholding.
I absolutely hated working with them, but at least they were a vendor you could work with. Perhaps the cheaper vendors have upped their game here but I wouldn't know.