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Why did Crunchyroll's subtitles just get worse?

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Re: Why did Crunchyroll's subtitles just get worse?

#193
post #176

Earlier quoted context omitted.

it does show up. Just like star wars, the toys and figurines and sometimes it even spread into the VAs, authors and other artists adjacent to the projects.

Those are money going into the original authors/production companies etc, rather than downstream into crunchyroll. In fact, you might even consider paying less for crunchyroll subscription, and buy more of the merch of your favourite franchises.

The more underlying question is "why does the production company care so little about the quality of the overseas version of their product?" Is it just that it's a small fraction of the JP-native revenue, or is there something else going on?

Re: Why did Crunchyroll's subtitles just get worse?

#194
post #105

Earlier quoted context omitted.

I think the take is: If 100k people watch the episode, spending $200 more for higher quality subtitling comes out to... a whopping 0.2 cents per person (per episode). Let's just say that would cost an extra $1/month per person. Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles? I don't know, but maybe some manager believed they…

> Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles Outside of Asia, Crunchyroll is a de-facto monopoly on legal anime. From the article, 70% of new releases are exclusive to Crunchyroll. They're not losing customers to platforms with better subs, because customers have no alternative. (Besides pirating, but I assume the golden…

> Crunchyroll is a de-facto monopoly

Here's the answer right here...

Re: Why did Crunchyroll's subtitles just get worse?

#195

I take AI slop over what ever they have been doing last couple years...

You're in luck then, as one of the reasons their subs are getting increasingly worse is exactly their growing reliance on AI.

No, it has gotten worse long before AI boom because of political activism from humans.

Re: Why did Crunchyroll's subtitles just get worse?

#196

Earlier quoted context omitted.

> I assume the golden age of Tier 1 fan subs is over That's just because the legal options were easily available, right? Kind of like people stopped pirating as much when Netflix was actually decent. But now the tides are turning again, so maybe the fan subs will start coming back as well.

There used to be an unwritten rule in fansubbing that you should only fansub anime that didn't have a licensed release - but of course that was during the time when barely any anime got licensed. Still, though, I wonder if that mindset is still going to be around.

At the moment the threshold for a fansub getting made or not is whether or not the licensed releases are "good enough". If the official releases are terrible, expect someone to step up and at least fix the typesetting even if they use the script from the license.

Re: Why did Crunchyroll's subtitles just get worse?

#197

Crunchyroll’s major layoff just two months ago, during which most of their operations team was unceremoniously let go, included some of the longest-serving Crunchyrollers, adding up to a combined total of around 100 years of service to the company by my calculations. Is a new subcontractor and/or service the replacement? It seems that way to me. And there's your answer. Bet they're replacing most of their artisinal s…

They're for sure doing this and have been caught: https://x.com/d0nut2x/status/1940107015533285646

Looks like they blamed it on a third-party vendor.

https://www.reddit.com/r/anime/comments/1lqzdva/crunchyroll_...

They probably went with a "lowest bidder" approach and then didn't sufficiently check the quality of work being submitted.

Re: Why did Crunchyroll's subtitles just get worse?

#198

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

Can't pry my Ani-Kraze fansub of Area 88 from my cold dead hands.

Re: Why did Crunchyroll's subtitles just get worse?

#199
> Multiple overlapping speakers are represented on the top and bottom of the screen.

> This level of attention to detail makes for a better viewing experience

Quality concerns aside, I've always disliked having text on the top and bottom of the screen simultaneously. My eyes are focused on the bottom of the screen, so I sometimes don't even realize that there's text at the top and have to pause/rewind to figure out what I missed.

I think putting both speakers' captions at the bottom with some kind of differentiator makes more sense.

Re: Why did Crunchyroll's subtitles just get worse?

#200

I’ve posted before about my half-in half-out life between Japan and Australia, and the media I consume is a product of this. Anime, while not a massive part of my watching habit, is certainly a weekly thing at least, and over the past few years it’s been getting harder and harder to support legal services outside of Japan. In Australia, AnimeLab used to be the gold standard. It had a polished app and dedicated team,…

Corporate consolidation ruins products left and right. I wish we had a functioning regulatory body.

Just imagine what the British regulatory body OFCOM would do with anime.
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