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Why did Crunchyroll's subtitles just get worse?

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Re: Why did Crunchyroll's subtitles just get worse?

#101

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

[deleted]

Re: Why did Crunchyroll's subtitles just get worse?

#102
post #95

Earlier quoted context omitted.

I think the take is: If 100k people watch the episode, spending $200 more for higher quality subtitling comes out to... a whopping 0.2 cents per person (per episode). Let's just say that would cost an extra $1/month per person. Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles? I don't know, but maybe some manager believed they…

i think you've counted it in a way that makes it sound cheap, but in reality isnt. $100k per month is extra revenue, if they do a half-assed job. A customer actually has no competitor to move to - crunchyroll has a defacto monopoly (barring piracy). The price of the subscription is already adjusted to be the maximum of what the market would bear for maximum revenue - presumably raising that price higher would lead to…

> barring privacy

That’s the key right there.

Re: Why did Crunchyroll's subtitles just get worse?

#103

Earlier quoted context omitted.

I agree - this is the right take. Spend a little extra because your customers REALLY care.

I think the take is: If 100k people watch the episode, spending $200 more for higher quality subtitling comes out to... a whopping 0.2 cents per person (per episode). Let's just say that would cost an extra $1/month per person. Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles? I don't know, but maybe some manager believed they…

$1/month extra cost on $16/month of revenue is very significant though.

Re: Why did Crunchyroll's subtitles just get worse?

#104
post #95

Earlier quoted context omitted.

i think you've counted it in a way that makes it sound cheap, but in reality isnt. $100k per month is extra revenue, if they do a half-assed job. A customer actually has no competitor to move to - crunchyroll has a defacto monopoly (barring piracy). The price of the subscription is already adjusted to be the maximum of what the market would bear for maximum revenue - presumably raising that price higher would lead to…

> barring privacy That’s the key right there.

The ironic part is that a large majority of the piracy is just crunchy roll rips or subtitles from crunchy roll.

Re: Why did Crunchyroll's subtitles just get worse?

#105

Earlier quoted context omitted.

I agree - this is the right take. Spend a little extra because your customers REALLY care.

I think the take is: If 100k people watch the episode, spending $200 more for higher quality subtitling comes out to... a whopping 0.2 cents per person (per episode). Let's just say that would cost an extra $1/month per person. Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles? I don't know, but maybe some manager believed they…

> Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles

Outside of Asia, Crunchyroll is a de-facto monopoly on legal anime. From the article, 70% of new releases are exclusive to Crunchyroll. They're not losing customers to platforms with better subs, because customers have no alternative.

(Besides pirating, but I assume the golden age of Tier 1 fan subs is over)

Re: Why did Crunchyroll's subtitles just get worse?

#106

Earlier quoted context omitted.

I agree - this is the right take. Spend a little extra because your customers REALLY care.

I think the take is: If 100k people watch the episode, spending $200 more for higher quality subtitling comes out to... a whopping 0.2 cents per person (per episode). Let's just say that would cost an extra $1/month per person. Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles? I don't know, but maybe some manager believed they…

> Are they price sensitive enough that they won't go to a competitor that's a few dollars more expensive per month if it has better subtitles?

They should probably consider that this competitor is actually mpv playing the DRM-free blu-ray quality fully subtitled mkv files obtained for a grand total of zero dollars from organized groups of people who simply care about anime to an absurd degree.

"Paying customer" is a synonym for "fool" in this context. Paying for inferior products is just foolish. It is damaging to one's self-respect. It is even more damaging for the reputation of the corporation. A bunch of fans regularly put them to shame by releasing better products on a daily basis. That's just pathetic.

Re: Why did Crunchyroll's subtitles just get worse?

#107

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

From what I remember TheFluff was arguably one of the best timers (and encoders) in the fansub scene in the past and he could time the dialogue in under 10 minutes. https://www.youtube.com/watch?v=00xX0PwGUg8

Karaoke and typesetting can of course take longer (I remember someone complaining about how much effort it was to typeset every single book name in some scene that had a bookshelf) though karaoke is usually ~3 minutes of unique content (OP & ED) per ~12 episodes. Typesetting depends heavily on anime, like isekais don't usually have a lot Japanese writing anyway.

Re: Why did Crunchyroll's subtitles just get worse?

#108

I really wish we could have had a subs/dubs marketplace. There was no way to make it a proper business when anime was becoming popular on the net, but it would solve an infinite number of problems. Could it be done now that the distribution channels are more mature in Japan ? - Japanese distributors wouldn't need middle-men for airing their shows abroad. They'd just stop region gate it and let fans inject the transla…

> I really wish we could have had a subs/dubs marketplace.

There already is (at least for subs). In the wise words of Gabe Newell, piracy is a service problem.

Re: Why did Crunchyroll's subtitles just get worse?

#109

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

I was on the animeone[AonE] team 2001 to 2007 atleast.

Good old substationalpha ssa/ass timing memories.

Re: Why did Crunchyroll's subtitles just get worse?

#110

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

> That’s why the best subs, are always fan subs! Because a business will never put in 8x more time on an episodes subtitles than “bare minimum.” Cannot overstate this enough. Fans are the ones who actually care. To an almost pathological degree. Anime fansubbing is a major reason why our video players even have excellent subtitling support to begin with. Many music fans will obssess over ripping quality and lossless…

The Rakuten/Viki model appears to lean into this and just sponsor fansub groups directly and include their output in the licensed stream.

At least one of the Chinese streaming services (I think possibly iQIYI) crowdsources improved translations directly in the app, presumably relying on the irritation factor of early adopters stuck with the MTL-grade int'l subs supplied by many C-drama production companies.

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