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Why did Crunchyroll's subtitles just get worse?

animebythenumbers.substack.com

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Re: Why did Crunchyroll's subtitles just get worse?

#61
> If you’re Crunchyroll, it’s easier to make just one version of the subtitles, than to have a Crunchyroll-specific one and another that you send out for ingestion for “Crunchyroll on Prime Video” and “Crunchyroll on YouTube.”

I will mention that youtube has pretty good subtitle capabilities, even if they're rarely used.

Re: Why did Crunchyroll's subtitles just get worse?

#62
post #30

Hah, this is my time to shine. I worked in anime subtitling and timing for a number of years. I helped write our style guide — things like how to handle signs, overlapping dialogue, colors etc. It wound up being quite a large document! But the thing to realize here is that, all of these subs have to be placed by hand. There are AI tools that can help you match in and out times, but they have a difficult time matching…

> That’s why the best subs, are always fan subs! It's wild to hear someone - especially someone in the industry - say that. Fans definitely bring the most enthusiasm to their work, but fan subs are notorious for mistranslations and awkward hyperliteralism.

>but fan subs are notorious for mistranslations and awkward hyperliteralism.

funny to see the comment. I was rewatching JoJo, this time in dub, and just came across a line like this. (the context is a fight between two 19th century British characters in a very theatrical setting):

Sub: "Stop the futile, useless resistance. Don't hide in the curtain's shadows and come out!"

Dub: "You're behind the curtain, like Polonius. And, like Polonius, it is there that you shall meet your end."

I was so surprised that they threw in the Hamlet reference it's what made me look up what the original Japanese line was. The English dub writing often strikes me just as straight up better the more I watch of it.

Re: Why did Crunchyroll's subtitles just get worse?

#64

I’ve posted before about my half-in half-out life between Japan and Australia, and the media I consume is a product of this. Anime, while not a massive part of my watching habit, is certainly a weekly thing at least, and over the past few years it’s been getting harder and harder to support legal services outside of Japan. In Australia, AnimeLab used to be the gold standard. It had a polished app and dedicated team,…

The Crunchyroll/Funimation merger was a really bad deal for fans, in that a huge number of series were never ported over to Crunchyroll before the Funimation shutdown.

Initially, the two had a deal where Funimation would allow subtitle-only versions of series to appear on Crunchyroll, while Funimation would focus on the dub audience. In November 2018 some corporate hijinks happened, and the alliance was considered no longer viable. Funi pulled about 240 series from Crunchyroll, amounting to nearly 20% of Crunchyroll's library at the time.

When the merger happened in 2024, Funimation's shutdown FAQ implied that Funimation's content would be available on Crunchyroll, and even encouraged users to cancel their Funimation subscription and subscribe to Crunchyroll going forward. However, there are still some 182 series which never made it back to Crunchyroll, even though they had been there before. There are just a bunch of anime that aren't legitimately available on any streaming service any more.

Re: Why did Crunchyroll's subtitles just get worse?

#65
post #11

Earlier quoted context omitted.

I'd rather have one good streaming service with everything on it than the dozens of crappy streaming services with their ever-shifting patchwork of available licensed content we have now. Rightsholders seem like a bigger problem than licensees to me.

And what makes the one streaming service stay good, with no competitors?

Ideally we'd have both benefits: many platforms each with (more or less) all the content, where they compete on consumer-focused streaming features rather than on their (transient) licensed content libraries. But right now we have plenty of "competition" yet it's all just a race to the bottom.

Re: Why did Crunchyroll's subtitles just get worse?

#66

For at least the past year, subtitles under dubs have been horrendous. I’ve watched a handful of Gundam series over this period, and while the subtitles under the Japanese audio are usually fine, the captions that run under the English audio more often than not get every single proper noun completely wrong, and half the dialog in general. A generous explanation would be that the localized subtitles under the Japanese…

Getting proper nouns wrong is a flaw I thought we left behind in the fansub era. The official translator should in theory have the Japanese closed captioning and copies of the anime's original manga or light novel to work from, as well as a direct line to the original studio for clarifications on spelling. In practice, I suspect they aren't given enough resources (particularly time) to do this, and the exact romaniza…

It gets even worse, when the original mangaka typoes the name, and people follow a single typo like a religion. This happened with Kaoru Mori's "Emma", where a common English surname "Jones" was accidentally spelled "Jounse" by the author, and used in translations without questioning it too much, only later found to be written correctly "Jones" in a later chapter by the author herself.

Re: Why did Crunchyroll's subtitles just get worse?

#67
post #56

I really wish we could have had a subs/dubs marketplace. There was no way to make it a proper business when anime was becoming popular on the net, but it would solve an infinite number of problems. Could it be done now that the distribution channels are more mature in Japan ? - Japanese distributors wouldn't need middle-men for airing their shows abroad. They'd just stop region gate it and let fans inject the transla…

My first thought here is that an open market for translations would just create lots of really bad, free translations and make discovering good translations impossible. Ultimately, there will be a concern that it devalues the translation process, leading to translators getting paid less, not more.

I'm not aware of the landscape right now, but for a long time the absolute best translations were free, and potentially baked into pirated videos.

Anime viewers tend to be passionate, I think there's a reasonable chance to have groups emerge with a reputation to defend and getting paid more than they are now (which could be 0)

Re: Why did Crunchyroll's subtitles just get worse?

#68

I really wish we could have had a subs/dubs marketplace. There was no way to make it a proper business when anime was becoming popular on the net, but it would solve an infinite number of problems. Could it be done now that the distribution channels are more mature in Japan ? - Japanese distributors wouldn't need middle-men for airing their shows abroad. They'd just stop region gate it and let fans inject the transla…

My first thought would be consistency in localization / typesetting. Groups have their own ways of localizing and typesetting content and most likely would not want to share their style guide when they lost out on something they recently translated to a lower bidder.

Isn't it the same issue when a localization team/member with its distinct style decides to get off the train and the next contractor can't replicate it ?

Re: Why did Crunchyroll's subtitles just get worse?

#69
post #24

For at least the past year, subtitles under dubs have been horrendous. I’ve watched a handful of Gundam series over this period, and while the subtitles under the Japanese audio are usually fine, the captions that run under the English audio more often than not get every single proper noun completely wrong, and half the dialog in general. A generous explanation would be that the localized subtitles under the Japanese…

The dub subtitles should be different than the original language subtitles, given the dub script is not just the reading the subtitle track, but that’s not an excuse for the dub subtitles being bad.

I agree that technically this would be incorrect, but I’d still appreciate the option to choose the subtitle track from the original language over the horrible auto-generated subtitle track.

Re: Why did Crunchyroll's subtitles just get worse?

#70

Earlier quoted context omitted.

My first thought would be consistency in localization / typesetting. Groups have their own ways of localizing and typesetting content and most likely would not want to share their style guide when they lost out on something they recently translated to a lower bidder.

Isn't it the same issue when a localization team/member with its distinct style decides to get off the train and the next contractor can't replicate it ?

Yes
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