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Search for Obama on Facebook and You Get Romney

diegobasch.com

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Re: Search for Obama on Facebook and You Get Romney

#11

Post by drivebyacct2 »

tibbon wrote: post #9
drivebyacct2 wrote: post #3

To be fair, it's under a "Sponsored" heading (if you look hard enough). I completely agree with the article. People complain about the screen real estate on Google results pages without realizing that the other things on the page are either highly relevant ads, or tools to help you search better/efficiently . In this case, Facebook is doing the opposite. NOTHING about that is good and I don't know why anyone would pa…

Actually, when I searched it came up like this: http://i.imgur.com/VycSD.png Not sponsored (for me). Just showing the opposite in the search results.

hehe, look about 10 pixels below where you typed "obama".

Re: Search for Obama on Facebook and You Get Romney

#12

Post by macrael »

An important distinction between this and Google's sponsored search results in that it is happening in typeahead completion instead of on a results page. As far as I know, google does not put sponsored results in its completion suggestions (though even that is a little different: selecting a google suggestion takes you to the corresponding search page, not to where you ultimately want to go, as the facebook search does). And the real difference is that when you go to a page of google search results, even if there are sponsored results, you have to click on an ad to go there. In Facebook search, the expected result of typing someone's name into the search bar is to press enter and immediately go to their page.

I find the sponsored results in Google to be much less off putting.

Re: Search for Obama on Facebook and You Get Romney

#13

Post by gojomo »

macrael wrote: post #12

An important distinction between this and Google's sponsored search results in that it is happening in typeahead completion instead of on a results page. As far as I know, google does not put sponsored results in its completion suggestions (though even that is a little different: selecting a google suggestion takes you to the corresponding search page, not to where you ultimately want to go, as the facebook search do…

…google does not put sponsored results in its completion suggestions…

Not yet, at least – but if you use 'Instant', where the results are appearing below the completion dropdown, you will see ads flashing there on less-than-your-full query.

Re: Search for Obama on Facebook and You Get Romney

#16

Post by jakeludington »

diego wrote: post #4
joelrunyon wrote: post #2

Bidding on competitor terms is nothing new. Yes, it might be a poor use of their money, but they can decide what to do with their ad money. As a commenter on the blog noted: Google regulates this somewhat with their quality score algorithm and charges more for people with irrelevant ads & content, but at the ened of the day, if someone wants to bid their way to the top, it's still just an auction system and they can…

That is true for Google. However, we don't know if this is the case with Facebook. I have no insider knowledge, but I suspect that Romney's campaign must have approached Facebook and worked out a one-off deal. I see Romney as the top sponsored result every time I try the search. Apparently it started several weeks ago. For me it won't stop showing up, even when it's clear that I have no intention of ever clicking on…

Facebook is in the process of gradually rolling out sponsored search. I think businesses with big budgets get to cut to the front of the line.

What's curious to me is the difference between the Democrats and Republicans on this. The Romney campaign is clearly on the offensive as well as playing smart defense. If you search for Paul Ryan, you see Romney as the top result. If you search for Bill Clinton, either Ryan or Romney show up. The Obama campaign does not appear to be bidding on any terms.

Re: Search for Obama on Facebook and You Get Romney

#17

Post by qq66 »

jiggy2011 wrote: post #15

Wow, by the looks of that screenshot Obama is absolutely thrashing Romney in terms of "Likes". Maybe Obama is just more popular with a younger facebook using crowd?

Also, Obama has been the President of the US for 4 years. There are many people abroad who think Obama is a pretty cool guy, but haven't even heard of Romney.

Re: Search for Obama on Facebook and You Get Romney

#18

Post by justin66 »

jakeludington wrote: post #16
diego wrote: post #4

Earlier quoted context omitted.

That is true for Google. However, we don't know if this is the case with Facebook. I have no insider knowledge, but I suspect that Romney's campaign must have approached Facebook and worked out a one-off deal. I see Romney as the top sponsored result every time I try the search. Apparently it started several weeks ago. For me it won't stop showing up, even when it's clear that I have no intention of ever clicking on…

Facebook is in the process of gradually rolling out sponsored search. I think businesses with big budgets get to cut to the front of the line. What's curious to me is the difference between the Democrats and Republicans on this. The Romney campaign is clearly on the offensive as well as playing smart defense. If you search for Paul Ryan, you see Romney as the top result. If you search for Bill Clinton, either Ryan or…

There's no telling whether it's the campaigns themselves actually spending that money, is there?

Re: Search for Obama on Facebook and You Get Romney

#19

Post by tibbon »

drivebyacct2 wrote: post #11
tibbon wrote: post #9

Earlier quoted context omitted.

Actually, when I searched it came up like this: http://i.imgur.com/VycSD.png Not sponsored (for me). Just showing the opposite in the search results.

hehe, look about 10 pixels below where you typed "obama".

Oh geez. Duh. They are both sponsored. Reading fail on my part.

However, I guess that shows that even when you're looking for it... you sometimes don't see it, showing why these might be a terrible idea. Or a brilliant idea.

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