It feels like Intel and AMD are asleep at the wheel with their mobile lineup. I've been looking at non-apple equivalents that have similar performance/power as the M lineup and it seems they all lag about 20%+. For $800 the M4 Air just seems like one of the best tech deals around.
If you are OK with the closed apple ecosystem, sure, but I mean, 20% is not that much for 99% of the population. Don't get me wrong, I really admire what apple has done with the M CPUs, but I personally prefer the freedom of being able to install linux, bsd, windows, and even weirder OSes like Haiku.
I certainly don't think that matters to the vast majority of the population