Earlier quoted context omitted.
Except the entire idea that games should be promoted like hollywood movies is _exactly_ what precipitated this whole downfall. Games are not movies nor should they be like movies. Personally I hope there are tons of layoffs. The entire industry needs to be rinsed clean and refreshed, especially the US gaming industry.
Would you mind saying more about this? Why does promoting games as if they were movies is an issue? Is this just about the rising development costs of AAA games, or is there something else here that you're alluding to?
A movie is something you watch, a game is something you play. It's not there to tell you a grand story. It's there to wrap some good gameplay in some storytelling packaging. A game is closer to a novel than it is to a hollywood movie. The most loved games (high replayability is a key component) often have quite lacking "story" if any story at all. What makes them shine is how they feel to play, even better if they encourage your own imagination to invent your own story. When you try to make a game into a movie the true focus is lost. If your game can only be played "once" (not including tacking-on achievements/side-quests/etc) then your game is a movie and not a game.