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Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

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21–30 of 191 posts

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#21
post #16

The proposed remedy seems fine. What stuck out to me is the "Trump-Vance" attribution: I haven't seen something like that since the election.

Anything that happens during this presidency (even if started under biden) gets a trump by-line...

And as you're implying, this action began under the "Biden-Harris FTC": https://www.ftc.gov/news-events/news/press-releases/2023/06/...

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#22

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

It's pretty heavily dark patterned for me. When you go checkout there is a big prime banner inviting you to click now that looks the the default "next screen" button, and smaller fainter text below saying "continue without enjoying prime benefits".

Something similar happens again with the shipping. I only ever buy enough to get free shipping, but it never defaults to that, it tries to trick you by defaulting to paid, and then when you scroll to change your shipping to free, it again makes "join prime" the most default looking option to pick.

I'm pretty sure in the past there was an extra nag somewhere but the above is my most recent experience. Maybe legal but certainly feels like you're dealing with a scammer.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#23

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

This is the resolution of a years-old FTC case against Amazon, which included an internal program called "Project Iliad" to lower cancellation rates by increasing the number of steps involved, among other things. The cancellation process has changed between the initial filing and now.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#24

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

I canceled Prime about 18 months ago, and now every single time I go to check out on Amazon, before the checkout page there's a splash screen a the gigantic, bright blue CHECK OUT WITH PRIME button, and then under that, in 8pt font with grey-on-white text, a "No thanks, continue without Prime" link. The lack of any subtlety would be hilarious if it wasn't so irritating. Throw the book at them.

Ah thanks, I did some digging and found some screenshots from 2017 and 2022 respectively:

https://i.insider.com/6226b418990863001998d7a9?width=1200&fo...

https://i.insider.com/6226b454dcce010019a7243a?width=1200&fo...

The "no thanks" on the second one does seem particularly egregious. I'm curious if there's a screenshot of the current one you describe.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#25
post #22

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

It's pretty heavily dark patterned for me. When you go checkout there is a big prime banner inviting you to click now that looks the the default "next screen" button, and smaller fainter text below saying "continue without enjoying prime benefits". Something similar happens again with the shipping. I only ever buy enough to get free shipping, but it never defaults to that, it tries to trick you by defaulting to paid,…

With prime they also default you to slower shipping options some of the time. I haven’t quite figured out what or why yet though. It might be related to ordering multiple items in tandem.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#26

Earlier quoted context omitted.

I canceled Prime about 18 months ago, and now every single time I go to check out on Amazon, before the checkout page there's a splash screen a the gigantic, bright blue CHECK OUT WITH PRIME button, and then under that, in 8pt font with grey-on-white text, a "No thanks, continue without Prime" link. The lack of any subtlety would be hilarious if it wasn't so irritating. Throw the book at them.

Ah thanks, I did some digging and found some screenshots from 2017 and 2022 respectively: https://i.insider.com/6226b418990863001998d7a9?width=1200&fo... https://i.insider.com/6226b454dcce010019a7243a?width=1200&fo... The "no thanks" on the second one does seem particularly egregious. I'm curious if there's a screenshot of the current one you describe.

The "I do not want fast, free shipping" in the first screenshot is insulting. The worst kind of dark pattern guilting.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#27
post #17

Earlier quoted context omitted.

It is two screens, three clicks - not hard at all. https://www.amazon.com/mm/pipeline/cancellation https://www.youtube.com/watch?v=ddxPcnMG0fE

I'm honestly confused, cancelling prime doesn't seem hard lol, its the typical "are you sure" shit every site has

> its the typical "are you sure" shit every site has

Saying "everyone does it" doesn't make it legal or right. Going after Amazon and winning a ruling against is a good first step in eliminating these exploitive practices everywhere.

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#28

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

This is a quick visual walk thru of the pattern before they fixed it:

https://youtube.com/shorts/FYnr1llUVG0?si=xzMV-Q7NHdtfoKSs

Re: Amazon fined $2.5B for using deceptive methods to sign up consumers for Prime

#30

> harmed by their deceptive Prime enrollment practices I'm still confused by this part. I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium. But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive? And even the cancellation…

This is the resolution of a years-old FTC case against Amazon, which included an internal program called "Project Iliad" to lower cancellation rates by increasing the number of steps involved, among other things. The cancellation process has changed between the initial filing and now.

But it was never as bad as for most telecoms.
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