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The tyranny of choice: making decisions becomes hard work

economist.com

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Re: The tyranny of choice: making decisions becomes hard work

#21
post #20
post #13

Earlier quoted context omitted.

> There's a piece on Obama in Vanity Fair this month where he mentions that he alternates between a blue and a grey suit each day, because he doesn't want to spend mental energy on unnecessary decision-making. like he doesn't have people who work on his image and decide it for him.

Don't forget: relevant context Columnist Bonnie Erbe has argued that [Mrs] Obama's own publicists seem to be feeding the emphasis on style over substance.[110] Erbe has stated on several occasions that she is miscasting herself by overemphasizing style.[46][111] In July 2007, Vanity Fair listed her among "10 of the World's Best Dressed People." In July 2008, she made a repeat appearance on the Vanity Fair internation…

This is about Mr Obama, not Mrs Obama.

Re: The tyranny of choice: making decisions becomes hard work

#22
post #5

This is why I shop for groceries at Aldi instead of more popular brand name supermarkets. They have only the store brand of all products. I find that in addition to saving 50-60% on my food bill, the trip to store is super fast, stress free, and I have all of the same food I would have otherwise gotten. The only thing I go to a regular supermarket for is deli/seafood/meats which are not branded.

You could equally just go to Whole Foods every day and spend 200% on Organic-Local-Non-GMO-Grassfed-Free-Range products.

Not equally, I could only go half as much.

Re: The tyranny of choice: making decisions becomes hard work

#23
post #2

Also similar contents to this book I think: http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...

I gave a talk about "Designing Interactions that Help Customers in Decision Making" last year at EuroIA: http://www.hyperlabs.net/ergonomia/presentazioni/euroia11/

Document fails on Android :(

I assume all commercial applications of this work would "help" consumers spend more, and this add another layer of cruft to decode when shopping.

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