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Hardware is dead

venturebeat.com

11–20 of 155 posts

Re: Hardware is dead

#11
A low price point on commodity hardware certainly doesn't correlate to the hardware industry being dead. If anything it is quite the opposite. With such a low price point, the potential market opens up quite significantly. There become many more people that can now afford a tablet, and there also becomes many that can justify having a few around the house for various tasks. A tablet in the kitchen for just recipes becomes a viable product. Of course I would want that particular tablet to have some particular features. Maybe water proof, and easy to clean.

On the opposite end of the spectrum, you do have the Apple's and Amazon's of the world that the author mentioned. Quality/expensive hardware will continue to exist long into the future. It will help drive the advancements in technology, and a portion of consumers will always demand quality regardless of price.

If anything the low price point opens up the market for new products. Take Ouya as an example here. While they managed to get $8.5M on Kickstarter, their initial outset had them need less than $1M. I would argue, and I think I have here that we are on the brink of a cambrian explosion of new hardware devices, and given the low entry point, there will be many new companies that bring us exciting new products.

Re: Hardware is dead

#12
I think this is touching on a different vein.

For 30 years, companies have extolled the virtues of globalization, while jobs were moved overseas and shareholders reaped the benefits.

Now, finally, we're starting to see the consumer aspect of globalization. If I can buy a tablet for less than it costs to take my wife to dinner, technology is truly within everyone's grasp.

Re: Hardware is dead

#13

I've already started sticking them to the walls of my house to control lights, the thermostat, the garage door etc. This didn't make sense at $400/device but as soon as they hit $100 or so the game was afoot. Now they're so cheap, its literally cheaper to grab one from "the pile" and whip up a nice html5 interface for the task than to buy a dedicated Insteon controller or Nest thermostat. Hell, it was cheaper to auto…

What hardware are you using? I've wanted to try home automation for a while but all I can find is either the lowend stuff (X10) or the really highend stuff that requires a dealer to install it for you.

Re: Hardware is dead

#14

I'm pretty sure that this is the table from the end of the story. http://www.frys.com/product/6982177?site=sr:SEARCH:MAIN_RSLT... I wonder how this compares to the Nexus 7 in terms of usability/response/lag/etc.

That tablet is not ICS.

Re: Hardware is dead

#15
If I had a processor that ran 1000x faster than current processors, would I be limited to selling it for $50?

Currently commoditized hardware is dead, perhaps.

There will come a hardware invention that offers something new, and there will huge profits there.

Re: Hardware is dead

#16

I've already started sticking them to the walls of my house to control lights, the thermostat, the garage door etc. This didn't make sense at $400/device but as soon as they hit $100 or so the game was afoot. Now they're so cheap, its literally cheaper to grab one from "the pile" and whip up a nice html5 interface for the task than to buy a dedicated Insteon controller or Nest thermostat. Hell, it was cheaper to auto…

whip up a nice html5 interface

This is one of the reason's I've spent so much time on Blossom[1], which brings iOS-style development to HTML 5 (Quartz drawing, Core Animation-style transitions, etc.).

Eventually, these devices will be everywhere, and all of them will need quick-to-build-and-deploy interfaces, that perform well and are consumer-friendly.

Blossom runs great on my iPad and Nexus 7 -- smooth, fluid -- and development and debugging is easy with Chrome.

Anyway, I think you hit the nail on the head on how these low-cost devices will be used in the very near future.

[1] https://github.com/erichocean/blossom

Re: Hardware is dead

#17

I'm pretty sure that this is the table from the end of the story. http://www.frys.com/product/6982177?site=sr:SEARCH:MAIN_RSLT... I wonder how this compares to the Nexus 7 in terms of usability/response/lag/etc.

Android 2.3, never going to get updated, crappy resolution, slow single core processor...

Honestly, it's going to suck compared to a Nexus 7. Remember, Android 2.3 IS NOT a tablet operating system, the first of which was 3.0, so it's basically a 7" non-cellular Android phone.

Re: Hardware is dead

#18
post #6

2 thoughts: He isn't saying anything except "margins are razor thin". Hardware companies have made money on razor thin margins in the past, and will continue to do so. Razor thin margins don't mean "0 margin". He seems to be ignoring the costs of distribution. The reason the tablet is $49 is because you can walk to the factory from where it's being sold. Try to take advantage of that price and import it to the US and…

Distribution is usually via Hong Kong at something of middle man markups, but still cheap. The last time we ordered this way, the item arrived declared for customs as 'Contents: Gift'. I'm not sure what the preferred weight limit is for them.

There's a sea of knockoffs over there, some terrible, others very good.

Re: Hardware is dead

#19
Being a mechanical engineer and a hardware guy myself, I may be biased, but I think hardware is alive and well. With rapid prototyping and open-sourcing of 3D printers, fabrications shops and the like, the opportunity to create new hardware devices is easier now than ever before.

The issue the article focuses on is commoditizing of hardware. Tablets all essentially have the same components and the economies of scale are exaggerated. When you have multiple manufacturers of very similar devices they all start reducing their margins to gain market share. This is a race to the bottom, and I believe the point the article is trying to make.

However, the innovators of hardware are the winners. New devices that create new markets, new functions, new possibilities for consumers have the potential to sell large volumes at high margins. This has the advantage of the added barrier of manufacturing. Competitors take longer to tool-up and compete, giving first-movers a larger advantage than software producers. The iPod, for example, still remains the leader to this day.

Hardware isn't dead, it just becomes a commodity over time. To avoid reaching the bottom, you have to be a company that's always innovating, just like software. Creating new products, vastly improving design, etc. Leave the copycats in China to turn it into a commodity, you should be onto your next big thing by the time that becomes an issue.

Re: Hardware is dead

#20

If I had a processor that ran 1000x faster than current processors, would I be limited to selling it for $50? Currently commoditized hardware is dead, perhaps. There will come a hardware invention that offers something new, and there will huge profits there.

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