Earlier quoted context omitted.
The reality is that most people just want stuff free. They say stuff like they whitelist, or donate (it certainly brings lots os social praise) but if you have ever been on the other side, you know that virtually nobody does this.
There's also a very real factor that we now consume from dozens if not hundreds of sources per month. The overhead, as a consumer, of managing any of this as actual subscriptions, transactions, or membership to some (likely multiple) sort of ecosystem would be substantial, even beyond just the money aspect.
Want to read that NYT article? Fine, pay the 30 cents and read it. Want to read all the NYT articles? Subscribe for $20 a week.
If Youtube wasn't owned by an advert company you could have the same -- creators could have a "pay 50c to watch this 30 minute video without adverts". I believe (haven't had youtube adverts for years) that the ad rates for western viewers are under 1 cent per view, with 1 advert every 5 minutes, so a 30 minute video would be 6 adverts or 5 cents. Youtube even has the funding built in via the "tip" mechanism.