The tyranny of choice: making decisions becomes hard work
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Re: The tyranny of choice: making decisions becomes hard work
#2http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...
Re: The tyranny of choice: making decisions becomes hard work
#3On a more trivial note, I have abandoned my computer for making electronic music. I was spending more mental effort on optimizing my production environment than I was on actually using it.
Re: The tyranny of choice: making decisions becomes hard work
#4Also similar contents to this book I think: http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...
Re: The tyranny of choice: making decisions becomes hard work
#5Re: The tyranny of choice: making decisions becomes hard work
#6There's a piece on Obama in Vanity Fair this month where he mentions that he alternates between a blue and a grey suit each day, because he doesn't want to spend mental energy on unnecessary decision-making. On a more trivial note, I have abandoned my computer for making electronic music. I was spending more mental effort on optimizing my production environment than I was on actually using it.
Decisions take effort and focus. At some point, the payoff simply isn't worthwhile.
Re: The tyranny of choice: making decisions becomes hard work
#7This is why I shop for groceries at Aldi instead of more popular brand name supermarkets. They have only the store brand of all products. I find that in addition to saving 50-60% on my food bill, the trip to store is super fast, stress free, and I have all of the same food I would have otherwise gotten. The only thing I go to a regular supermarket for is deli/seafood/meats which are not branded.
Re: The tyranny of choice: making decisions becomes hard work
#8Also similar contents to this book I think: http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...
Re: The tyranny of choice: making decisions becomes hard work
#9http://3.bp.blogspot.com/-2NHLFdK16uU/T3mU5fc6x0I/AAAAAAAAA8...
Re: The tyranny of choice: making decisions becomes hard work
#10For example, if you have five things to choose from, it's probably not too hard. Let's say you instead have the choice of 5 binary attributes, with any choice of attributes being available. Your five choices have now selected one of 32 products.
Now imagine you have to choose 5 binary attributes, but certain combinations of those attributes are not available. On paper, your choice could be said to be easier, since the product range is smaller, but the inconsistency forces you to have to consider every one of the 25 combinations (for example), and your brain explodes.