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The tyranny of choice: making decisions becomes hard work

economist.com

1–10 of 24 posts

Re: The tyranny of choice: making decisions becomes hard work

#3
There's a piece on Obama in Vanity Fair this month where he mentions that he alternates between a blue and a grey suit each day, because he doesn't want to spend mental energy on unnecessary decision-making.

On a more trivial note, I have abandoned my computer for making electronic music. I was spending more mental effort on optimizing my production environment than I was on actually using it.

Re: The tyranny of choice: making decisions becomes hard work

#5
This is why I shop for groceries at Aldi instead of more popular brand name supermarkets. They have only the store brand of all products. I find that in addition to saving 50-60% on my food bill, the trip to store is super fast, stress free, and I have all of the same food I would have otherwise gotten. The only thing I go to a regular supermarket for is deli/seafood/meats which are not branded.

Re: The tyranny of choice: making decisions becomes hard work

#6

There's a piece on Obama in Vanity Fair this month where he mentions that he alternates between a blue and a grey suit each day, because he doesn't want to spend mental energy on unnecessary decision-making. On a more trivial note, I have abandoned my computer for making electronic music. I was spending more mental effort on optimizing my production environment than I was on actually using it.

Related, from just over a week ago: "Why I wear the same shirt every day" - http://news.ycombinator.com/item?id=4490538

Decisions take effort and focus. At some point, the payoff simply isn't worthwhile.

Re: The tyranny of choice: making decisions becomes hard work

#7
post #5

This is why I shop for groceries at Aldi instead of more popular brand name supermarkets. They have only the store brand of all products. I find that in addition to saving 50-60% on my food bill, the trip to store is super fast, stress free, and I have all of the same food I would have otherwise gotten. The only thing I go to a regular supermarket for is deli/seafood/meats which are not branded.

You could equally just go to Whole Foods every day and spend 200% on Organic-Local-Non-GMO-Grassfed-Free-Range products.

Re: The tyranny of choice: making decisions becomes hard work

#10
One could argue that tyranny of choice is caused by inconsistency, rather than the choice itself.

For example, if you have five things to choose from, it's probably not too hard. Let's say you instead have the choice of 5 binary attributes, with any choice of attributes being available. Your five choices have now selected one of 32 products.

Now imagine you have to choose 5 binary attributes, but certain combinations of those attributes are not available. On paper, your choice could be said to be easier, since the product range is smaller, but the inconsistency forces you to have to consider every one of the 25 combinations (for example), and your brain explodes.

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