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Betty Crocker broke recipes by shrinking boxes

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Re: Betty Crocker broke recipes by shrinking boxes

#171
post #50

Much to the chagrin of my mother, I made it a point about a decade ago to standardize old family recipes on "from scratch" versions. As part of the process, I also did some research on old recipes and fixed some of the corruption of these recipes that occurred during the copying and recitation, bolstering them with culinary techniques that were in use at the time. I also captured things that drift over time, such as…

Thank you for this. I had never considered this "drift" in recipes and ingredients.

Something that I didn't notice until I lived in the US was the implicit availability of standard ingredients, like graham crackers. So many classic American recipes are very simple but assume you have access to that one brand of canned pumpkin or cherries that everyone uses to make their pie with. It makes online recipes a lot easier.

A beverage example is the Piña Colada. The original recipe calls for Coco Lopez (see the Regan, The Joy of Mixology), and while you could substitute for some other coconut cream (confusingly, not cream of coconut), it's got the expected amount of sugar and thickeners in that make the classic drink. It's a specialty food in Europe and I assumed it was an antiquity, but no, our local supermarket sells it.

Re: Betty Crocker broke recipes by shrinking boxes

#172
post #77
post #11

Why would you buy overpriced cake mix in the first place? Buy flour, sugar, cocoa and sodium bicarbonate and... that's it? Oh wait you probably have all of them already.

I had a family member that used to work for the county in the SNAP-like assistance program. He was aghast at the state of the average family. No, not the average one coming to the county for assistance, just the average. The average household in the county was without a kitchen. Maybe a dorm fridge, maybe a microwave or a hotplate, typically neither. A Winnebago had better food preparation than the average county res…

SNAP like implies some poverty. They are likely not representative. Though it is still shocking.

i'm also shocked how many people I know who eat out often at fast food. I can make a better meal for less and it will be healthier as well. Even hight end resteraunts are obviously reheating the same industrial froozen meals.

Re: Betty Crocker broke recipes by shrinking boxes

#173
post #16

Earlier quoted context omitted.

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

Do you, does anybody, actually eat Campbell’s concentrated Cream of Mushroom Soup? It’s nominally a soup, but it’s designed to be an ingredient. It’s the foundation of all our favorite gloppy casseroles.

My mom always used Campbell's Cream of Chicken soup as gravy to put on white rice when I was a kid. It wasn't until I was a teenager that I learned it was actually a soup. Mentally, there is now way I could eat it that way. It'd feel like I was just eating gravy.

Re: Betty Crocker broke recipes by shrinking boxes

#174
post #16

Earlier quoted context omitted.

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

> People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to measure them out, and it's way cheaper. Yep, box cake mixes are a scam. They don't actually add any value, but people love to buy them because they (mistakenly) believe making cake is hard. In reality, most cakes can be made by dumping the ingredients together in a bowl, mixing, and then baking.

So confidently incorrect. The proof that they add value is in their popularity. They also do, in fact, contain ingredients that people don't have at home, which matter.

Re: Betty Crocker broke recipes by shrinking boxes

#175

What I hate most about shrinkflation is how shady it is. That recessed middle section in cookie boxes so that they give me one less cookie makes me feel like I'm being played for a fool, and I do not like that. With that said, if the grandma's secret receipe is industrial cake mix, I don't know how much of a secret receipe it is. Especially since these are usually mostly flour, some sort of yeast or another, and choc…

> feels like something pretty straight forward to fix. It is actually not. This is something I learned as a lad working in a bakery, professional bakers use all kinds of ingredients not readily available at home. Especially in e.g. boxed cake mix, it's actually a half dozen ingredients that are totally impractical to keep on hand. Various gums, starches, dextrins, mono- and di-glycerides, surfactants, encapsulated fl…

>> Various gums, starches, dextrins, mono- and di-glycerides, surfactants, encapsulated flavors, specific leavening ratios, basically the whole chemistry set.

Um. Ok. You say this like it's a good thing? I'll be honest, your statement makes me want that less rather than more.

Now granted, I never use mixes anyway, so I'm not the target market. I mean, baking a cake or cookies from ingredients is so simple a 5 year old can do it. my grandma likely never saw a pre-mix in her life, and would (very) never have used one even if it had been available. She lived on a farm, the idea of using a chemistry set to bake cookies ... well, you get the idea.

I gotta say, tounge in cheek, if grandma's can't bake cookies anymore because the box size has changed, well, I'm not sure they want to bake at all. Sounds like a convenient excuse to me...

But here's how to make your grandma really happy this birthday. Buy a few boxes and repack them into 18oz quantities. You'll be her favorite grandson forever. Or possibly not....

Re: Betty Crocker broke recipes by shrinking boxes

#176
post #168
post #161

Earlier quoted context omitted.

The amount of people in the cooking enthusiast world that dismiss chemistry and assume it makes the end product worse is just a socially acceptable form of ludditeism. Meanwhile in the professional world Sysco does 80 billion dollars of business.

Yeah, there's a pervasive and strange focus on purity in cooking, for whatever definition satisfies that term. All food is the result of a sequence of chemical and physical reactions; understanding those reactions might take away some of the magic but also allows you to systemically and precisely hone the outcome. I think some people resent that the magic can be explained and improved.

And it's not as if boxed cake mix is better or that the properties of commercial cake mix can't be known and used in your own from scratch baking but it's so frustrating when people are just like, "just make recipe without all the chemistry and it will be better" as if any deviation from what they consider natural is automatically worse or that those "weird" ingredients are in there for no reason other than to give you cancer or something.

A fun example from history is that currants used to be used for making all flavors of jams because they're high in pectin and would look at modern chefs funny for using this unnatural white chemical.

Re: Betty Crocker broke recipes by shrinking boxes

#177
post #16

Earlier quoted context omitted.

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

> People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to measure them out, and it's way cheaper. Yep, box cake mixes are a scam. They don't actually add any value, but people love to buy them because they (mistakenly) believe making cake is hard. In reality, most cakes can be made by dumping the ingredients together in a bowl, mixing, and then baking.

> In reality, most cakes can be made by dumping the ingredients together in a bowl, mixing, and then baking.

Most 'proper' baking needs a scale, and how many American kitchens have that?

Re: Betty Crocker broke recipes by shrinking boxes

#178

When I actually started cooking I was shocked at how simple a lot of these box ingredients actually are. They somehow tricked a whole generation into buying "pancake mix" which is just flour, sugar, baking soda and salt!

Why on earth would I make pancakes from scratch when I can buy Krusteaz? If someone gets enjoyment from buying their flour, sugar, baking soda, salt, buttermilk, and oil separately, and turning pancakes into an entire weekend morning activity involving a sinkful of dirty dishes, then they should definitely do that. Meanwhile I’m dumping a cup of Krusteaz into a bowl, adding water, and eating pancakes within five minu…

Your alternatives are mixing the flour, sugar, baking soda, and salt yourself or buying them premixed as Krusteaz, which doesn't contain buttermilk or oil. Neither of these involves more or less dirty dishes than the other. At a guess, the premixed stuff costs US$4/kg, while if you make it yourself, it's US$1/kg. You can mix up 5kg pretty easily in a few minutes, say 10 minutes, saving US$15, which is an hourly wage of US$90/hour, tax free.

Possibly you have more remunerative things to do with your time, like writing code for your startup or grinding Leetcode for your Meta interview, which plausibly have higher expected value than US$90/hour. But many people don't. For them, buying Krusteaz is the same kind of self-destructive choice as smoking a cigarette or drinking a Coke.

Myself, I haven't made pancakes in a while, but at some point I switched from Krusteaz to just mixing the ingredients from scratch on the spot.

Re: Betty Crocker broke recipes by shrinking boxes

#179

What I hate most about shrinkflation is how shady it is. That recessed middle section in cookie boxes so that they give me one less cookie makes me feel like I'm being played for a fool, and I do not like that. With that said, if the grandma's secret receipe is industrial cake mix, I don't know how much of a secret receipe it is. Especially since these are usually mostly flour, some sort of yeast or another, and choc…

> With that said, if the grandma's secret receipe is industrial cake mix, I don't know how much of a secret receipe it is Ehh, there’s nothing wrong with a recipe containing a shortcut if it works, and standardizing on “a box of cake mix” as a measurement makes sense, because who wants to have 1/10th of a box of cake mix in their cupboard?

Same people who have flour, sugar, baking powder, eggs, milk ‐ pasta, rice, potatoes, ya know, food.

I don't eat a whole bag of rice with every meal. I have a plastic tub. Buy rice, fill tub, remove potions as required, repeat.

My pantry is full of plastic tubs with various staples. My veggies come in bunches. My eggs in boxes.

When did we become so helpless that "the box is the wrong size" became an issue?

Re: Betty Crocker broke recipes by shrinking boxes

#180

Much to the chagrin of my mother, I made it a point about a decade ago to standardize old family recipes on "from scratch" versions. As part of the process, I also did some research on old recipes and fixed some of the corruption of these recipes that occurred during the copying and recitation, bolstering them with culinary techniques that were in use at the time. I also captured things that drift over time, such as…

When I first read this I was surprised by how seriously you took your measurements of food and loled. Your example on the end makes sense though. Interesting for certain.
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