Absolutely, and you see this in non-Mag7/non-tech industries where CEOs are all announcing a parade of "head of AI" hires. Will it end up being a permanent role like CISO, or is this just faddish follow-along? I know some of the guys being hired into these roles and, lol.. let's just say they are not experts.
My spouse works at a large (50k-100k) org in a program management role where she is getting a lot of pressure to organize various AI evangelism efforts aimed at developers. Workshops, bake offs, demo days, etc.
I mean sounds neat, but is this being done because it's useful or because someone up high needs to justify their AI budget spend with AI usage metrics?
Do we believe that ICs are actually so stupid/stubborn they need to be mandated, coaxed, coached, bullied and bribed to use something that makes their jobs easier?
Doesn't most of the best tech end up being bottoms-up?
Most of us who were around 15+ years ago recall a lot of BigCorp had to be dragged unwillingly into mobile by internal useres/devs who got their first iPhone and saw the light. A lot of stuff starts as small team internal skunk works / unofficial projects working around productivity drains. I am highly suspicious that the C-suite knows what people 10 levels down actually need for productivity enhancement.