Earlier quoted context omitted.
Few people are buying anything in this world where streaming is the norm and the labels make money by cutting deals with the distribution platforms. The solution for me, in this specific case, would be for Beato to act against YouTube and take his channel elsewhere. He has enough followers to be able to start his own Peertube server, find a few sponsors and keep going forever.
Neither the GP or this comment are viable in the real world. Businesses/creators need continued distribution, see Nike as an example of what happens when you "take your audience elsewhere to monetize them better/more." 1. People buy the other option (in Nike's case they kept going to footlocker and buying other shoes rather than only buying Nike DTC, in Beato's case they would continue to go to YouTube to discover ne…
He's in a unique market position though because he's got industry respect. Joe Bloggs in his bedroom can't compete with "guitar content" because Dave Gilmore, Pat Matheney and Glynn Johns aren't all going to sit with him for a 2 hour long interview.