This article reminds me of my early days at Microsoft. I spent 8 years in the Developer Division (DevDiv). Microsoft had three personas for software engineers that were eventually retired for a much more complex persona framework called people in context (the irony in relation to this article isn’t lost on me). But those original personas still stick with me and have been incredibly valuable in my career to understan…
Something was bugging me after an interview with a potential hire, and now I can articulate that they were too much Einstein and not enough Mort for the role.