I'm always looking for a co-founder, whether I'm the geek or the suit. When a suit approaches me to be the geek for their idea, I usually give them some simple technical task to do - like setup a Tumblr or a Twitter account for the idea. Then I'll often ask for something businessy - form a C-corp for the idea or file a provisional patent. Finally, before I even consider opening my laptop to code their idea, I want so…
Any early stage startup where there's so much polarization between geeks and suits at the outset is in trouble. Basically geeks need to learn to sell and suits need to learn to code. I could elaborate on this in a longer post. But I have to go back to working on some new channel capacity ideas. Stay tuned.
Similarly, the geeks don't need to know all the aspects of selling, but they do need to know how to tell a customer that their product is awesome and all the advantages it has and why it's silly to not have use it.