This isn't special... Yet. What happened here can happen even in the most dysfunctional customer service paradigms. A promblem randomly and luckily escalated from the people who can't do anything about the problem to the people who (generally speaking) won't do anything about the problem. As a lucky break, the person/department who generally won't do anything, decided in their mercy to do something this one time. IMH…
If he doesn't fix the problem, in a few months he's going to be inundated with blog posts saying "David Marcus promised this would be fixed and it isn't".
So he's set himself a very public (and difficult) challenge, and I respect that.