~1/3 of their annual revenue. Not nothing, but likely small enough that it’s just a cost of doing business and not a real deterrent. IMO.
This kind of comment comes up a lot On The Internet and it tells me that the commenter has never worked at a company that has lost a massive lawsuit. As someone who has worked at one of those companies, I can tell you that losing a suit like this will absolutely lead to huge operational changes to avoid it happening again. Whether or not those changes actually change the "character" of the company is a different ques…
Fox News did, they lost 10 times as much money and is more successful than ever BECAUSE they did it, so for them it's just "the cost of doing business" or even an "investment".