Recent update from Google: https://blog.google/technology/developers/googl-link-shorten...
I have a question about this. Per google, shortened links “won't work after August 25 and we recommend transitioning to another URL shortener if you haven’t already.” Am I missing something, or doesn’t this basically obviate the entire gesture of keeping some links active? If your shortened link is embedded in a document somewhere and can’t be updated, google is about to break it, no?
But as I said in sibling comment to yours, I don't see the point of the distinction, why not just continue them all, surely the mostly unused ones are even cheaper to serve.