I recently bought a Honda, and yesterday they emailed me a survey focused on what subscription services I'd find useful at various price points. Unfortunately the survey gave me no opportunity to explain how much the basic concept of them continuing to be up my business post-purchase pisses me off.
Cars already have a recurring “subscription” in the form of fuel, maintenance, repairs, insurance, and cleaning. Unless more companies are pulling a Volvo and offering a comprehensive maintenance subscription that covers all the above via a monthly fee, then they can collectively FOAD. EDIT: I am keenly aware how cars work and don’t need eSplaining on them. I articulate my point better in a comment deeper in the thre…
The costs of a true per-mile option which I can guarentee is available at 3am is not available where I live (taxis don’t fill this niche), so until then it’s
Capital (for the car amortised over say 3 years - I buy second hand and don’t worry about deprecation)
Time based price (insurance, tax, some maintenence)
Mile price (petrol, some maintenence)
Location price (top road, parking)
This encourages me to use the car more once I have it though, there should be a better way to smooth occasional use (which all travel is - 95% of the time my car sits idle even if I drive an hour a day)