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Pricing Pages – A Curated Gallery of Pricing Page Designs

pricingpages.design

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Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#61

Post by kelnos »

dylan604 wrote: post #57
sturadnidge wrote: post #56

Earlier quoted context omitted.

I agree re: quality of leads, but also wonder how many sales are lost to competitors _with_ advertised pricing purely because the user didn't want the hassle of talking to sales (maybe not purely, but you get the gist).

Depending on the business, that could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare customers that would in the long run be more expensive as a customer than just not having them as a customer at all. Companies that seek to convert every single potential sale and feel a non-sale is a net loss tend to be the companies that I as a potential customer do not want…

I'm confused; you seem to be arguing opposite things. A few comments above, you say:

> ["Call for pricing"] also means that the price isn't fixed, and that a good negotiator might be able to get a lower price than someone else.

But you also say:

> [A potential customer who doesn't want to talk to sales] could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare customers...

So the potential customer who does call for pricing -- possibly with the intent to negotiate that price down -- is also potentially that nightmare customer who is just looking for the lowest price and will be a drag on your time and resources.

To me, the potential customer who just wants to get started without needing to suffer through a call with a sales person... well, that customer sounds at least as likely to be someone who will be a nice, quiet customer who uses your product and doesn't call or write in with inane complaints and issues all the time.

I don't think this is a good signal. I do agree that a potential customer who calls is probably more likely to sign up, but it's still an extra barrier to customer acquisition, no matter how you slice it.

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#62

Post by kelnos »

jongala wrote: post #30

I don't know if they were the first but I think of 37signals and Basecamp as the ones that first nailed the multi-column/highlighted plan form of design that has become so dominant. Here's 2009: https://web.archive.org/web/20090307125843/http://www.baseca... if you go back to 2007 you can see the same structure in a plainer presentation; it's easy to see how they went from one to the other: https://web.archive.org/we…

Also interesting: they list their plans, from left to right, from most expensive to least expensive (and their current plan pages do the same). I feel like that's rare? I can't remember the last pricing page I've seen that lists it that way, aside from these. All the ones I can (dimly) recall start with the cheapest (or free) option on the left.

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#64

Post by bluGill »

kelnos wrote: post #61
dylan604 wrote: post #57

Earlier quoted context omitted.

Depending on the business, that could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare customers that would in the long run be more expensive as a customer than just not having them as a customer at all. Companies that seek to convert every single potential sale and feel a non-sale is a net loss tend to be the companies that I as a potential customer do not want…

I'm confused; you seem to be arguing opposite things. A few comments above, you say: > ["Call for pricing"] also means that the price isn't fixed, and that a good negotiator might be able to get a lower price than someone else. But you also say: > [A potential customer who doesn't want to talk to sales] could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare custo…

The problem is this discussion is too abstract. There is a big difference between a 10 pack of cheap pens and a custom made pen - depending on which we are talking about different things make sense. Likewise it could be a sheet of paper or replace all the printers in the office. Some things call and we will figure out pricing make a lot of sense, while for others it doesn't. When you realize all of the above exists with call us prices but they are sold differently it starts to make sense why the signal is both good and bad to different people - we are thinking of different situations and so the signal means different things.

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#65

Post by dylan604 »

kelnos wrote: post #61
dylan604 wrote: post #57

Earlier quoted context omitted.

Depending on the business, that could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare customers that would in the long run be more expensive as a customer than just not having them as a customer at all. Companies that seek to convert every single potential sale and feel a non-sale is a net loss tend to be the companies that I as a potential customer do not want…

I'm confused; you seem to be arguing opposite things. A few comments above, you say: > ["Call for pricing"] also means that the price isn't fixed, and that a good negotiator might be able to get a lower price than someone else. But you also say: > [A potential customer who doesn't want to talk to sales] could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare custo…

In my experience, "call for quote" type places are way more expensive than $5.99/month type of things. It's usually for the plans that for more than 2,000/perX that get those. At that point, it is definitely a negotiation. These places feel like just because your website receives X hits per hour/day/week translates to you being able to pay for a higher rate to do something like license a font/image/music.

The places that are using 'call for quote' on things available on Walmart tend to be people that don't want people of Walmart listed as a customer. However, again, in my experience, I haven't seen one of these. It's been for things that are going to have sticker shock level pricing.

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#66

Post by re »

The "style" tags/filters don't seem to be very good. The definitions of them aren't very clear from the names alone, and I can't really tell what they are from the examples within the category. Would be great to have a definition and a basic wireframe example of each style.

I'd also love to be able to filter out a style, to drill down to the examples that aren't just the multi-tier ("free/basic/pro/enterprise") vertical cards (which doesn't seem to have a dedicated style tag—maybe "Stacked Cards"? but there's a lot that look like that that don't have that tag).

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#68

Post by finniansturdy »

re wrote: post #66

The "style" tags/filters don't seem to be very good. The definitions of them aren't very clear from the names alone, and I can't really tell what they are from the examples within the category. Would be great to have a definition and a basic wireframe example of each style. I'd also love to be able to filter out a style, to drill down to the examples that aren't just the multi-tier ("free/basic/pro/enterprise") verti…

Great feedback and will be addressing this! Appreciate the thoughts

Re: Pricing Pages – A Curated Gallery of Pricing Page Designs

#69

Post by finniansturdy »

physix wrote: post #39

It's probably too much work, but it would be nice to see a short comment on the "curated" examples to better understand the reasoning behind the assessment. Why was it included ? What was particularly good about it? That might help people choose the right ones for their use case.

Good point and will take a look! Appreciate it
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