Earlier quoted context omitted.
It's taking a newly released mobile- and mini-PC-focused platform that's usually paired with proprietary technology, and building something that's as close as possible to a standard desktop with it. Seems very much in the Framework spirit once you account for that side of it.
Right, but why go with mobile at all? I get the laptops. For desktop you already have thousands of choices though and reparability, assuming its not some proprietary Dell/HP desktop, is already as good as it gets without breaking out your soldering iron. That said, they'll know more about the market demand than I do and another option won't hurt :)
Pair a power-efficient mobile chip with a mini-desktop form factor and a good (i.e. probably overengineered, to some extent) cooling solution, and it will give you a kind of sustained performance and reliability over time that you just aren't going to get from the average consumer/enthusiast desktop chip. Great for workstation-like use cases that still don't quite need the raw performance and official support you'd get from a real, honest-to-goodness HEDT.