> Yet even in this current “bad chips” era, Intel is only, at worst, about 10% behind in gaming performance (largely due to cache disparity)
Gaming is irrelevant.
For AMD, gaming (both console and PC combined) is less revenue than embedded-- things like those routers you can get off of aliexpress and Synology NASes.
Enterprise, cloud, and AI are the only things that matter, and even enterprise is falling off.
Back in 2020 with the second wave of AMD EPYC Rome, after I had gotten a couple of R7525s in hand and put them through their paces I started saying that you are professionally negligent if you, as a technology professional, recommend an Intel solution unless you have some very specific use cases (AVX512/Optane-optimized options). In 2022 everyone started agreeing with me.
Now you are professionally negligent if you recommend Intel at all.
Enterprise cares about speed, cloud cares about clients per socket, and AI cares about bandwidth. Intel is not competitive in any of those.
Even in the consumer space, for running bullshit workloads like Copilot on a laptop the difference is negligible. Intel is ahead, by about 10%-- at ONE HUNDRED AND SIXTY WATTS (if the OEM even allows it) while you trade that 10% for 75W on AMD.
No human being on earth cares that the scan to identify if there's a cute dog in the photo they just saved to disk takes .255 or .277 seconds. They do care about battery life.
And gaming isn't just irrelevant due to revenue, once you look at margins you start realizing that AMD could never again spend a single cent on marketing X3D chips to gamers and instead redirect that money to target other sectors and they would probably be better off for it.
Look at Nvidia. Gaming went from their cash crop to burdensome baggage in just a couple of years. Gaming went to less than 9% of revenue from like, 80%. They don't care about people buying an RTX card and having to deal with OEMs and distributors and retailers and marketing and RMAs and driver patches at whatever piss-poor margin it is due to everyone taking their cut when enterprise clients are putting in POs directly to them for tens of thousands of Data Center cards at a time at high margins-- and they didn't have to spend barely anything on marketing.
The very last thing, after figuring out absolutely everything else, that Intel should care about is what their chips are benchmarking at in the latest video game.