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I subscribe to Kagi. It's been worth it to have no ads and the ability to uprank/downrank sites. And there's no AI garbage sitting in the top of the engine.
However, it's pretty bad for local results and shopping. I find that anytime I need to know a local stores hours or find the cheapest place to purchase an item I need to pivot back to google. Other than that it's become my default for most things.
The tricky thing for Google will be to do this and not kill their cash cow ad business.
Not tricky at all. This is a new line of business that provides them with more ad space to sell. If the overview becomes a trusted source of information, then all they need to do is inject ads in the overviews. They already sort of dye that. Imagine it as a sort of text based product placement.
It never will. By disincentivizing publishers they're stripping away most of the motivation for the legitimate source content to exist.
AI search results are a sort of self-cannibalism. Eventually AI search engines will only have what they cached before the web became walled gardens (old data), and public gardens that have been heavily vandalized with AI slop (bad data).
I subscribe to Kagi. It's been worth it to have no ads and the ability to uprank/downrank sites. And there's no AI garbage sitting in the top of the engine.
Maybe if the search wasnt full of ads and scams
...the same content that the AI was trained on, you mean?
First, in the pre training stage humans curate and filter the data thats actually used for training.
Then in the fine tuning stage people write ideal examples to teach task performance
Then there is reinforcement learning from human feedback RLHF where people rank multiple variations of the answer an AI gives, and thats part of the reinforcement loop
So there is really quite a bit of human effort and direction that goes into preventing the garbage-in garbage-out type situation you're referring to
Conversely, it's useful to get an immediate answer sometimes 6 months ago, "what temp is pork safe at?" was a few clicks, long SEO optimised blog post answers and usually all in F not C ... despite Google knowing location ... I used it as an example at the time of 'how hard can this be?' First sentance of Google AI response right now: "Pork is safe to eat when cooked to an internal temperature of 145°F (63°C)"
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People are already wary of hosted LLMs having poisoned training data. That might kill them altogether and push everyone to using eg Qwen3-coder.
No, a small group of highly tech-literate people are wary of this. Your personal bubble is wary of this. So is some of mine. "People" don't care and will use the packaged, corporate, convenient version with the well-known name. People who are aware of that and care enough to change consumption habits are an inconsequential part of the market.
You combine this with Apple pushing on device inference and making it easy and anything like ads probably will kill hosted LLMs for most consumers.
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Dear lord please don’t use an AI overview answer for food safety. If you made a bet with your friend and are using the AI overview to settle it, fine. But please please click on an actual result from a trusted source if you’re deciding what temperature to cook meat to
The problem is that SEO has made it hard to find trustworthy sites in the first place. The places I trust the most now for getting random information is Reddit and Wikipedia, which is absolutely ridiculous as they are terrible options. But SEO slop machines have made it so hard to find the good websites without putting in more legwork than makes sense a lot of the time. Funnily enough, this makes AI look like a good…
The reality is, every time someone's search is satisfied by an organic result is lost revenue for Google.
I have replaced SEO with Perplexity AI only. It isn't a chatbot but it actually search for what you are looking for and most importantly, it shows all the sources it used.
Depending on the question I can get anywhere from 10 to 40 sources. No other AI service provides that, they use the data from their training model only which in my experience, is full of errors, incomplete, cannot answer or altogether.