Earlier quoted context omitted.
> Plant based alternatives may not succeed. I don’t believe that. Neither do I, but it's a highly competitive market that competes with both the established industrial meat market, as well as people actually educating themselves on cooking without "meat". I've always seen people buying "meat replacements" as kind of lazy, let's just swap one thing out for another, instead of find / cook something different entirely.…
> I've always seen people buying "meat replacements" as kind of lazy Pretty harsh to expect people to throw away their entire food culture just to cut down on meat consumption.
We buy plant-based meats because we grew up with meat, love the taste, and like to recreate our favorite dishes of the past.
Everyone loves to use the phrase virtue signaling but seems blind to when they do it, like how they would never do such a lazy thing like buy a plant-based meat; they're just too much of a culinary epicurean who crafts artisanal experiences in their home kitchen.
Yet I'm virtue signaling when I want to eat a burger every couple weeks unless I support the beef industry when I do it.