Live data from Hacker News

Beyond Meat fights for survival

foodinstitute.com

101–110 of 645 posts

Re: Beyond Meat fights for survival

#101
post #23

I think the problem is that crappy supermarket meat is really cheap, and most people don't seem to care about the quality of the meat. For those people, it's hard to justify buying a more expensive product that's not even meat. I wonder if reducing the price (without selling at a loss) would increase sales enough to offset the lower revenue

What makes supermarket meat crappy?

Bad cuts, like pork loins that are not fatty.

Re: Beyond Meat fights for survival

#102
post #53
post #23

Earlier quoted context omitted.

What makes supermarket meat crappy?

There is no crappy meat, just meat that isn't prepared well.

There's crappy meat. Have you ever had cheap salmon sashimi? It's completely flavorless, with a rubbery, watery mouthfeel. Conversely have you had expensive salmon sashimi? A delicate umami flavor with a mouthfeel of liquified butter. It's not preparation. They're not the same fish.

Different subspecies of plant and animal taste different. Farmers have learned to charge more for the ones that taste better.

You wouldn't say "there's no crappy tomatoes, only crappy preparation." Nah, some tomatoes are simply junk.

Some of the best food cultures in the world - Italy, France, Japanese - lean much more heavily on ingredient quality than on preparation. Fine dining as a whole revolves around ingredients.

Re: Beyond Meat fights for survival

#103
post #92

Earlier quoted context omitted.

Having lived in both the US and Europe, I have to imagine at least some of that comes down to cost. In Europe, the plant based alternatives (at least where I lived) were actually cheaper, and meaningfully so.

Interesting, in Britain it's completely the opposite. Alternative milk is way more expensive.

Same in Germany (~1€/l for milk, 2€/l for pretty much all milk replacements.

You can obviously buy more expensive milk to, which would give it price parity... But there are also more expensive replacement products. On average, the replacement products cost about 50-100% more.

The only way to save money via vegetarian meals is by making everything yourself and not the finished products from the supermarkets (at that point the relationship reverses - making meat meals about twice as expensive)

And I feel the urge to point out the obvious: the reason why the vegetarian replacement products get ever more space in supermarkets is precisely because they've got a gigantic profit margin, whereas the "traditional" milk/meat products have razor thin margins

Re: Beyond Meat fights for survival

#104
BM is getting rarer on the shelves in Austria. When it first showed up, it was something special, but now there are heaps of great other alternative meats, often cheaper and made here. I guess BM is struggling because of increased competition. During my 20 years of plant based dieat it has never been easier to find fancy plant based things.

Re: Beyond Meat fights for survival

#105
post #65

I posted before: I care more about the nutritional content being close to meat than the look and taste; specifically, similar macro-nutrient ratios and whatever micro-nutrients are rare outside of meat. I also care about it being cheap in theory, even if it's more expensive in practice because the company hasn't scaled up. But really, as long as it's not ridiculously expensive, and isn't missing some nutrient or bala…

These meat substitutes are UPF and that’s what you should care about more than nutritional content.

OK, we need to pick something apart here, because I see this a lot and it's annoying.

UPF is not inherently bad. Some UPFs (Pasta, wholemeal bread, baked beans, probiotic yoghurts, wheat biscuit cereals), are actually good for you.

The problem is that UPFs come from manufacturers who are trying to get you to buy more of their product, by playing tricks with the brain's response to it.

There are food labs where people are having their brain scanned while they sip different soda formulations, tobacco companies buying food companies to apply their research methodologies, and people figuring out packaging noises and shapes in order to make your old/slow brain excited at the crap you're about to eat (the pringles can is hard to use on purpose, for example). This is all symptomatic of a global food industry that needs you to buy more food, so needs you to consume more food, regardless of nutritional impact.

I recommend reading Chris van Tulleken's book and watching (if you can) the documentaries he made on the subject.

Yes, the Brazilian paper that started all this said "UPF is harming the health of the nation", but the root cause was not UPF processes, it was food industry processes that often require them to produce UPF.

It isn't the UP that makes the F bad, it's that some profitable but bad F needs UP to be viable.

It is therefore perfectly possible for meat substitutes to be UPF and healthy, just as some other UPFs are healthy. In fact, arguably they need to be both to survive.

Re: Beyond Meat fights for survival

#106

Other faux-meat companies like Impossible seem to be doing better. Maybe Beyond's product is inferior? Personally, I don't choose it over Impossible.

Impossible is good enough that - in the right context, if you squint real hard - you'd be hard-pressed to distinguish it from the real deal. Beyond just isn't there, it still comes off as a weird faux meat.

Re: Beyond Meat fights for survival

#107
post #56

I absolutely love beef. A good ribeye steak, or some smoked brisket are two of my favorite foods. I was intrigued by the claims these meat alternative companies were making, so naturally I tried them all. It's not surprising to me that they are struggling. I could barely swallow their products. I think it was a mistake to compare these to one of the greatest foods on the planet. It set the expectation was too high.

When Impossible was new and only available in burger format at a small number of partner restaurants, I ventured out to SF to try two of them. I concluded that it can make for a genuinely convincing substitute, but the key is preparing it with a sleight of hand to misdirect from the noticeable imitation texture and flavor. Those early burgers were made with thin patties, with flavorful burger sauces and toppings.

As Impossible expanded beyond their launch partners, they lost their control over the consumer experience. I think many restaurants now serve wretched Impossible Burgers because they just substitute a beef patty and don't try to accommodate the differences.

If you are savoring it as part of a taste test, it will never fool you; the first impression isn't the takeaway. If beef is not the focal point of the dish, as in their Impossible Mapo Tofu recipe (https://impossiblefoods.com/recipes/impossible-mapo-tofu) or a chili or something, it can slot in pretty well. They are nowhere near substitutes for ribeye steak or smoked brisket.

Re: Beyond Meat fights for survival

#108
post #65

I posted before: I care more about the nutritional content being close to meat than the look and taste; specifically, similar macro-nutrient ratios and whatever micro-nutrients are rare outside of meat. I also care about it being cheap in theory, even if it's more expensive in practice because the company hasn't scaled up. But really, as long as it's not ridiculously expensive, and isn't missing some nutrient or bala…

These meat substitutes are UPF and that’s what you should care about more than nutritional content.

Many (most?) plant based meat substitutes contain methyl cellulose. There are studies like [1] that seem to connect it to intestinal inflammation.

[1] https://pmc.ncbi.nlm.nih.gov/articles/PMC5410598/

Re: Beyond Meat fights for survival

#109
post #92

Earlier quoted context omitted.

Having lived in both the US and Europe, I have to imagine at least some of that comes down to cost. In Europe, the plant based alternatives (at least where I lived) were actually cheaper, and meaningfully so.

Interesting, in Britain it's completely the opposite. Alternative milk is way more expensive.

This is only true if you buy the chilled branded stuff, most of the big supermarkets sell generic soy, oat, almond, coconut for £1/litre

Re: Beyond Meat fights for survival

#110
post #65

Earlier quoted context omitted.

These meat substitutes are UPF and that’s what you should care about more than nutritional content.

OK, we need to pick something apart here, because I see this a lot and it's annoying. UPF is not inherently bad. Some UPFs (Pasta, wholemeal bread, baked beans, probiotic yoghurts, wheat biscuit cereals), are actually good for you. The problem is that UPFs come from manufacturers who are trying to get you to buy more of their product, by playing tricks with the brain's response to it. There are food labs where people…

These meat substitutes use the bad kind on the NOVA scale. Gums and binders.

I am current reading the book you mentioned which is why I made this comment.

Post reply on HN