Ask HN: Review our startup - MightyBrand.com

You need to allow brand names to be more than 20 characters. A lot of brands are longer than that, for example school names. "University of Blank" will almost always be too large, and those educational brands spend a ton of money on marketing.

A few suggestions:

There needs to be a way to sort the results by source so people can see only mentions on twitter, digg, blogsearch, etc. Currently it can be tough to tell where any given conversation was found.

It would be helpful to have negative filters for removing false positives. Some brands have similar keywords, so it's annoying to see the same irrelevant topics coming up.

The positive/negative filters need some work. About half the results in the negative tab were actually positive in the test I did.

You're tracking the keywords by sucking in RSS feeds for search queries correct? You might have a challenge convincing savvy individuals to pay for a service they could basically recreate in an hour inside their own feed reader.

In your FAQ you have the question:

Why would I need something like this?

People 'love' to feel like someone is listening. Millions of people are talking online about you, your competitors, and your market space. If you're not listening and effectively communicating with them, you're missing a great opportunity for customer support and acquisition.

From a sales perspective, I think this is a bad approach. It's a defensive position that assumes the visitor's default position is "I don't think I need this." When I read this line, my thinking changed from "This could be useful" to "Yeah, why DO I need this?"

The answer to the question is good, but the question itself is what I would change. You could ask "How will MightyBrand.com help me achieve x?" and then answer by selling the benefits of your service.

Also, the Feadback tab hovers over the text on some pages (like the FAQ).

Goodluck with this. I think it's a great idea! Goodluck on the execution!

Good idea, now just start refining it.

Users love a sparse UI, but you've gone overboard. You need to add descriptions to the different pricings; the labels aren't intuitive. I assume you mean 3 brands = monitor three brand destinations (e.g. youtube.com mentions, twitter mentions, and yahoo news mentions). That is confusing to marketing people. Try to make it more clear that you offer increasing depth penetration for a single brand. The multiple users feature isn't intuitive either. --Neither of these items were adequately answered by your FAQ.

I would revise your FAQ language, it comes across as too chatty and colloquial. Your trying to get into the wallets of marketers, act professional. Your design is clean and well done, now bring the writing up to the same level.