From the article >"While we certainly do not endorse the use of unfair and deceptive practices in negative option marketing, the procedural deficiencies of the Commission's rulemaking process are fatal here," As with a lot of judge rulings, and what they're always supposed to do, they ruled on what the actual law is and not just on what sounds good. >The FTC is required to conduct a preliminary regulatory analysis wh…
While the courts, supposedly, focus on what the law actually says, remember that Wickard v Filburn (1942) established that growing a plant on your own property for your own personal use is "interstate commerce". I don't know a lot about law, but I at least know that ruling on what the "actual law is" is selective, and usually selective in a way that is beneficial for the rich and powerful.
You're right, it's absolutely applied selectively. But, while it would be nice to have an insane, illegal, but convenient conclusion in our favor, that does not mean we should criticize the courts for following the rule of law rather than coming to an insane, illegal conclusion.