I somewhat get the argument that using the word "hacker" in relation to a marketing function somehow defiles the coveted word. But it does describe a role that is distinct from other marketing roles, so it deserves a different title. Call it what you will, but the semantics don't bother me.
“Growth Hacking” is BS
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Re: “Growth Hacking” is BS
#62I believe one of the nuances of the "growth hacker" title (cheeky title concerns aside) is the implication that user acquisition and product dev need to be interlaced. Consumer web is too competitive today to build a product and bolt on user acquisition. A role that sits on both the growth team and the product team is essential. Thus the birth of the growth hacker.