Earlier quoted context omitted.
Since you're waiting for someone to ask... How do you define "global"?
I suppose I’d tend to describe a business operating on several continents as “global”, while I’d probably describe a business operating in a few countries within Europe as “European”. I haven’t really thought about where any firm dividing line would fall, and I’m not sure there’s any benefit to having one. I just took exception to the implication that those of us running businesses in Europe were somehow invalid on a…
But I think it depends on your market. If you are selling a product or service that is relevant in the US, but you are not selling them in the US, you are ignoring a huge market and you would at least get an asterisk.
More importantly, if you're a global business but not addressing the US market, you're leaving a huge hole for someone else to fill, and global corps spend a lot of energy trying not to do that.