Ask HN: Why there is no demand for my SaaS when competition is killing it?

You're asking us to judge how pretty a girl is based on textual description.

I understand (and in certain context appreciate) hesitancy to blatant self-promotion but this is not the time.

Not seeing your website, websites of who you think your competitors are, links to your promotional efforts etc. makes it impossible to give good advice. The best you can hope for is generic, vague advice.

The devil is in details.

Maybe your website is bad. Maybe your product isn't as great as you think. Maybe your pitch is not good.

Generically I would say most people don't do enough promotion and could improve their "first time use" (onboarding) experience.

For example I make a note-taking application for developers and power users: https://edna.arslexis.io/

Almost all of my users came from Show HN post https://news.ycombinator.com/item?id=40846242

So it's a sobering realization that I got lucky enough that the post was interesting and generated discussion and made people try the app.

At the same time, I know I could be doing more marketing.

I know I could improve onboarding, I could record videos showing how to use more advanced features etc.

Chances are you could do more marketing and you could improve onboarding in your app but to give you specific, actionable advice we would have to know much more about your app, your competitors, your marketing efforts.

Not your description of those things, the actual website, the actual marketing post etc.

is there enough content (yours, third party, user reports in "neutral" forums, etc) referencing your product, especially comparisons?

your users are most likely going to stick with: products they already know, or something that's already popular. To entice users away from the competition, they need to see a clear value proposition that addresses their pain points, and preferably not just in marketing copy.

Who is it for? Is your competition Loom or Capcut for instance?

I’m not competing against them. I’m simply maintaining a directory of founders with their official contact emails. In fact, we also provide their LinkedIn profiles. The problem I’m trying to solve is organizing a directory of founders categorized under various domains. In most other applications, there’s a plethora of details—it’s chaotic.