31–40 of 62 posts
I would say there is a big difference between the typical marketer and someone that's able to execute something like the airbnb/craigslist integration (and by execute I don't mean code every line).
Or someone that's able to take a product from 0 to 500k users.
I do agree though in terms of online, not knowing about any of this stuff makes you a much less effective "marketer".
Earlier quoted context omitted.
A "Growth Hacker" is an engineer that applies himself in the field of marketing. or a marketer who learns how to code?
It's possible you might end up with an equivalently effective person, but I think it'd be easier to transition from coder->marketer. I suspect that the knowledge required to be useful is about 70-30, or maybe 85-15, heavily on the coder side. To pick up some marketing ideas that will start moving the needle on your startup, read a small book. You'd probably already know enough to start iterating on 3 or more techniqu…
Earlier quoted context omitted.
A "Growth Hacker" is an engineer that applies himself in the field of marketing. or a marketer who learns how to code?
It's possible you might end up with an equivalently effective person, but I think it'd be easier to transition from coder->marketer. I suspect that the knowledge required to be useful is about 70-30, or maybe 85-15, heavily on the coder side. To pick up some marketing ideas that will start moving the needle on your startup, read a small book. You'd probably already know enough to start iterating on 3 or more techniqu…
The thing is? being a good marketer has more to do with who you know (and who knows you) than what you know. (just like being a good Engineer has more to do with how well you can figure things out than with how many languages you know.)
knowing people that can get you press is super important for marketing people (and, of course, the ability to get people to like you.)
I disagree with this article. A "Growth Hacker" is an engineer that applies himself in the field of marketing. This means coming up with interesting and innovative ways of lowering the cost of user acquisition. The distinction is important since Marketing itself is a very loaded term. Companies like Zynga thrived because they found cheap ways of getting users: early un-managed FB platform, and app referrals. Same wit…
A "Growth Hacker" is an engineer that applies himself in the field of marketing. or a marketer who learns how to code?
I should go to bed.
Doing due diligence (i.e, a proper interview) for a hire means figuring out the truth behind the bullshit. If you don't actually have enough knowledge to differentiate between a bullshit $TITLE and a good candidate who happens to call themselves $TITLE, then you don't have enough information to make a good hire anyway.
Hell, the titles are helpful sometimes. Candidates non-ironically self-identifying as a trendy title can help you filter out idiots. They're doing you a favor.