Earlier quoted context omitted.
From the very beginning Facebook has been an AI wearing your friends as a skinsuit. People are only just starting to notice now.
Perhaps naive to say, but I think there was the briefest moment where your status updates started with "is", feeds were chronological, and photos and links weren't pushed over text, that it was not an adversarial actor to one's wellbeing.
Nothing is a social network anymore.
Everything is a content-consumer a platform now.
People just want to scroll and scroll