Earlier quoted context omitted.
We want to be a human friendly file. If we had a JSON or XML file, it would be too complicated for a non-developer to write or read it. On this way, I think it doesn't matter if the website is done in wordpress, drupla, static files, flash, etc. It's just a simple file. Also, we are following the same pattern as the robots.txt file.
I would strongly suggest e.g. JSON or XML - if you can upload a website, the chance are that you could also create something like this. There would of course also be a template where absolute noobs could fill in the details and get correct output. With our current tools, implementing a clear text data storage seems like a pretty stupid idea - everyone would have to implement their own parsing. With e.g. JSON, there a…
I'm not so sure about the proposal itself, though. For local, small businesses, how much can we assume about technical ability? If they have to pay the people who did their website to keep it up to date, how can we be sure they'll use it?