Lisp-like html as a replacement to bbcode/markup/textile

Looks a lot like TeX, which is a good thing. In fact this might even be better. I'm tired so I might be missing an obvious weakness but to take the analogy a bit further here are some comparisons between this suggestion and a more TeX-like version.

The author's suggestion:

  {b {i This is in italics and bold.}}
  {Henny+Penny We can use google fonts anywhere if we just import them first with the google-font code}
  {macro foobar {u {b %s}}}

TeX-like (yes I'm making up the keywords):

  {\b {\i This is in italics and bold.}}
  {\font {Henny+Penny} We can use google fonts anywhere if we just import them first with the google-font code}
  {\macro {foobar} {\u {\b #1}}}

I would definitely prefer the first alternative over the TeX-like. The analogy also suggests though that instead of HTML "" you could have a TeX-like atom "\br" instead of "{br}"; saves only one character, but easy to see inside a block of text.

you mean like CURL? http://en.wikipedia.org/wiki/Curl_(programming_language) - used it years ago and it did not make my life easier.

Something similar from the Tcl world: xmlgen / htmlgen http://wiki.tcl.tk/5976

Years trying to move the style to the css and be semantic in the html.

I like it, but comes a little bit late. 8 years ago probably was nicer.

I believe Clojure has something similar to what the OP is talking about thanks to Hiccup's macros: https://github.com/weavejester/hiccup