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You mean buying an app for personal use in the US and then taking your laptop to Sweden means you have to pay Swedish tax on that app?No, but that is not what the guy did. He bought the app in the US and then went and changed to a brazilian iTunes store account, with a brazilian credit card and brazilian address.
>The way I (or everyone) sees it is: it's like a USA shop selling software in USA to someone in USA, and a Swedish shop selling software in Sweden to someone in Sweden. Where is the problem?
There could be several. For one, the developer of the app might only opted to make it available in some iTunes stores, not all of them, e.g only in the US store. Should a US customer with a brazilian bank account, address and credit card be able to use it? They could add some multi-account management and tracking into iTunes for such cases but it can get messy, plus: "opportunity cost".
Second, several apps cannot be sold in some countries for reasons of copyright, export/import restrictions (e.g crypto code), trademark disputes, etc.
For example, if I had a penny for every time I see a youtube video or iTunes movie, app or song, that is "not available in my country" I would be rich.
It's not like Apple or the media company doesn't want my money. It's that they have agreements to honor, they have to work with regional monopolies and players, they might want to milk other options first that are more lucrative to them (e.g sell DVDs), they want to adhere to the local schedules (e.g we get new episodes of us series several months after the original airing).
So, part of it is problems with global logistics, trade and accounting and part of it is business interests.