The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed. People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may b…
10000x NO! I absolutely hate advertisements in stores specifically because of their releavance. If I go there to buy cereal, I expect to go to the cereal shelf, look at the options, evaluate them and pick the optimal one for my set of criteria. What I absolutely do not want is for one cereal brand to be placed right as I come in, exploiting my psychological quirks to get me to either buy it on the spot without going…
The product which is easiest to reach - for an adult on cereal shelves and a child in the toy section - pays a premium to be there. The smaller unknown brands are pushed to the bottom and on top where you have to stretch.
It's no different to a large Kellogg's cereal advert in your face as you walk in the shop.