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The Tim Cook memo: line by line

jacquesmattheij.com

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Re: The Tim Cook memo: line by line

#161
post #109

Earlier quoted context omitted.

I guess you misread my comment. I was criticizing the comparison of feature phones with the iPhone not comparing iPhones with smartphones. It's a big difference. If the iPhone would have been the first smartphone you could probably call it revolutionary. But you can't. Evolution ok, Better as the competition at the time of release ok. I'll grant you that already. Still a big difference. The first iPhone didn't even s…

Nobody are claiming Apple invented phones with big screens. But you have to be pretty blind to not see that iPhone was a revolution in the smartphone market, which had barely seen any user interface innovation in 10 years prior to that.

I'm pretty sure this was a patent infringement lawsuit, so the statement that the "iPhone was a revolution" is irrelevant. Apple won a claim against Samsung for mimicking "bounce back" behavior among other patents.

Hopefully pull-to-refresh isn't patented. I'm not about to look either lest I be found willfully infringing.

Re: The Tim Cook memo: line by line

#162
It's time to put an end to the lie that Apple has patented ideas or the "right" to use features. This is simply not true, and not how patents work, and the anti-patent crowd really should be embarrassed at perpetuating this ideologically motivated, but obviously factually false claim.

Jeff Han demonstrated a touch interface using cameras a few months before the iPhone was demonstrated. Both sets of work can be patented because the idea of using a "touch interface" cannot be patented, by anybody.

Similarly, "pinch to zoom" or "one click purchase" or "pull to refresh" cannot -- and HAVE NOT-- been patented.

You can only patent inventions. Inventions can be particular implementations of features. And this is what Apple has patented. Jeff Han's touch implementation uses cameras and Apple's uses capacitive touch screen and a lot of VERY sophisticated software. They are both distinct and non-obvious and both of them could be patented.

I know this is an ideological position for those who are spreading (or repeating) the misinformation. It is much easier to pretend like these patents are trivial monopolies on ideas, than to admit that Apple put half a decade of work into them.

But you should question your ideology when it requires you to lie in order to make points.

Re: The Tim Cook memo: line by line

#163
post #70
post #54

Earlier quoted context omitted.

And as a result Europe produces the Samwer brothers - who just copy everything from the United States and open it in Europe. I'm not arguing that patent law is perfect (per my first post) but rather that it does have a function and the original article conveys the view its entirely pointless. EU patent law has its problems as well and its a long post to discuss it - but without any protection you just get outright co…

It's funny to have to state this on a site where a common mantra is that "execution matters": If US entrepreneurs suck at serving a global market (and they do - failing even with covering Canada and Mexico for years, their direct neighbors), someone else is bound to fill the niche. Instead of whining about the Samwers, how about expanding as soon as possible? Either there's money to be had abroad (then go and get it)…

I totally agree with you that execution does matter. But the Samwer's don't execute - they outright copy. From reverse engineering, to out right cloning the CSS style sheets and design UI's which is totally wrong. That's not innovation in any sense and I wholeheartedly disagree if you are defending the cloning of a product completely.

I'm not "whining" about the Samwers - I am bringing them into the larger context of this debate. That is - with patent protection - their outright clones would not exist. You draw a completely different imputation by comparing it to business strategy of expanding faster and cloning a product. I am not against, in any sense, taking an idea (groupon) and making it work in a different part of the world - as long as it adds something to it - a different UI and so on.

The Samwers don't add that and that's what is detestable. If your startup worked hard, built a product with a great UI that is commented upon and then a competitor clones it outright in a different market - are you suggesting you wouldn't be pissed ? Because that's exactly what the Samwers do. And sometimes it's not so easy to just "expand as soon as possible" - payments is a whole massive legal headache (in the case of stripe). Verification systems, financial approval and so on and so on per country and many others. Plus, expanding quickly involves local offices, larger teams, greater strategic planning, more investment capital which then dilutes existing people more and so on and so on. So it's not a simple matter of "expand as quickly as possible" but sometimes that's just not feasible.

Re: The Tim Cook memo: line by line

#164
It actually all becomes really clear as soon as you realize that what Apple wanted to patent all along, was innovation itself.

Apparently that claim did not get accepted[1] so now they're trying to stop competition from using iNnovation by means of patent-lawsuits for everything else.

[1] Prior art, they said. Even though it's absolutely indisputable that Apple came up with the iWheel first, and everybody else copied its rounded corners.

Re: The Tim Cook memo: line by line

#165
post #106
post #17

Hmm - i really dont agree with this. Apple revolutionised the industry - before the iPhone we were using tiny screens with Nokia SMS interfaces or Motorla RAZR. Apple frankly blew the industry apart. "These are not patents on innovation, they’re patents on simple ideas and features that you didn’t even think of first but you were the first to patent." Then the magical aspect of patent law called "prior art" would com…

> Apple revolutionised the industry - before the iPhone we were using tiny screens with Nokia SMS interfaces or Motorla RAZR Even if that were true, the problem for me is Apple didn't patent the iPhone. They patented tiny little implementation details, like pinch-to-zoom and slide-to-unlock. The iPhone was revolutionary not because of rounded rectangles and a regular grid of icons. It was revolutionary because it was…

You misunderstand the nature of patents. Patents cover inventions, which are non-obvious methods to solve problems. This is not giving apple the exclusive right to "pinch to zoom" or "slide to unlock" but the methods for implementing those features.

Apple also has a great deal of very fundamental patents with regard to the unique way for reading touch screens that they invented. This does not mean only Apple can have touch interfaces, but the method they invented for implementing them, however, they do have patents on.

The reason this trial was about these lesser patents and trade dress was the same as the reason it was over products that are no longer on the shelves-- the legal system moves very slow. The "big gun" patents hadn't yet been granted at the time Apple started getting sued.

Re: The Tim Cook memo: line by line

#166
post #137
post #84

Earlier quoted context omitted.

But again - "i know any developer her could implement one-click in a day" and indeed a huge number of inventions could be implemented in a day. But you are again applying retrospecitivity (at least in my mind) - you need to remove that. Just because something is simple - doesnt mean it is not innovative. You contend that simply because something is simple that therefore it fails the test of obviousness - but that is…

I am utterly flabbergasted to discover that you are right with respect to a working model. [ http://www.businessweek.com/articles/2012-08-09/startups-new... ] However, I think I don't "need to lose" my opinion that innovation consists of more than saying "put a grid of buttons on a larger screen than most phones" or even "click one link to get to an order screen". You're welcome to your view, although I question your…

And I totally do agree with you that some patents are totally absurd - but I reject your notion I don't understand what innovation is. The problem is - innovation as a concept and innovative step under law are two completely segregated idea's. The language and their use are unfortunately bipolar.

My point is - the unfortunate way that patent law currently works is - you are a doomed if you have something innovative that is patentable - not to patent it because you are most likely going to invest a huge level of resources developing it only to have someone copy it later without anything to fall back on. You might not agree with the patent system, you might hate the way it currently works (and I agree with this notion) but you are stuck with it and you aren't protecting your business from an intellectual property stand point - or providing adequate shareholder return if you don't seek to protect it.

You will do hundreds or thousands of hours developing, fixing and perfecting what could be an amazing idea - you will (maybe) get lots of fresh VC investment and take money from your parents, friends and family all who believe in you - only to push it to market and have someone copy it in a flash and reproduce it without question. What to do then ?

Re: The Tim Cook memo: line by line

#167
post #17

Hmm - i really dont agree with this. Apple revolutionised the industry - before the iPhone we were using tiny screens with Nokia SMS interfaces or Motorla RAZR. Apple frankly blew the industry apart. "These are not patents on innovation, they’re patents on simple ideas and features that you didn’t even think of first but you were the first to patent." Then the magical aspect of patent law called "prior art" would com…

You mentioned the difference between big and small company. When Apple had clearly stolen the look and feel of Delicious Library to make iBook. The author was a "small company". He even show some happiness that his work was used by Apple. The point is, he couldn't have sued Apple. Simply because, actually, a small company could certainly not win over a big one. The big one will use a lot of money to keep the trial as…

I wish you were kidding. In the 1990s I worked on software that had the same "look and feel" of the "delicious library". We had shelves and we put things on them, books, CDs, etc, in our software. This was for a seattle software company- the same city that Wil Shipley lived in when he created delicious library.

So, can I claim that, because he put books on shelves in his software that he stole the idea from us, when we did it 10 years before him?

His claim that Apple "stole" this from him is completely absurd to the point of nonsensical. He couldn't have sued Apple because his claim is nonsense.

Just as my claim that he stole our idea of putting books on shelves is nonsense as well.

The sad thing is, so many people believe this kind of nonsense.

"Hey I put books on shelves in software!" Look how innovative I am!

To compare this to patents is beyond reaching.

Re: The Tim Cook memo: line by line

#168
post #33

Earlier quoted context omitted.

Nope. The patent should be granted only if it is "not obvious to a skilled practitioner skilled in the art", not just if nobody published the same exact thing before. 1-click WAS obvious in 1998 to any skilled practitioner who knew about cookies.

Again, this patent has been litigated over and over and over - so it has been deemed not to be obvious to a person skilled in the art at the time of filing relevant to the claims. You can't state "it WAS obvious" - because literally millions has been spent on PROVING it wasn't. Even if some of the claims have been subsequently rejected - there are still components that are patentable.

This attitude frankly disgusts me. The legal system is all kinds of screwed up and its verdicts don't necessarily have any relation to reality. It's an intellectual cop-out: I don't have to actually put thought into the issue, because a bunch of expensive lawyers already did, and I can just parrot them!

Re: The Tim Cook memo: line by line

#169
post #17

Hmm - i really dont agree with this. Apple revolutionised the industry - before the iPhone we were using tiny screens with Nokia SMS interfaces or Motorla RAZR. Apple frankly blew the industry apart. "These are not patents on innovation, they’re patents on simple ideas and features that you didn’t even think of first but you were the first to patent." Then the magical aspect of patent law called "prior art" would com…

> The entire basis of patents was essentially trying to protect the little guy

No it wasn't. Why does this misconception exist? The point of patents is to open up trade secrets for the benefit of society and advancement of the sciences. We don't allow patents to encourage inventors or make sure they can profit, that is the price we pay to get their knowledge, it is not the goal, just the means.

Re: The Tim Cook memo: line by line

#170
post #8

I think this is an excellent occasion to relink PG's essay on Apple's behavior from 2009: http://www.paulgraham.com/apple.html Maybe Apple thinks they can afford to play bull in the china chop of developer opinion right now but I'm sure I'm not the only developer that felt a little sick to his stomach firing up Xcode today. I plan to put iOS and Apple in my rear view mirror.

I should also add that this is just the last straw for me. I've been feeling increasingly uncomfortable about Apple's policies since they (temporarily) banned all languages but Obj-C from their platform. I've just had enough of their controlling, paternalistic attitude. It was one thing when they were the scrappy underdog but the idea that I need the OK of the richest company in the world to install software on my (m…

The idea that you need Apple's permission to install software on your mobile computer is false. You can install whatever software you want, via multiple methods. Out of the box you can install apps built using web technologies downloaded directly from the web.

Apple controls what goes into the store because they want to protect users from apps that steal information. iOS does not have the malware problem that android does as a result.

Javascript does not have the ability to do this, and so Apple will let you install wahtever app you want, directly from the safari browser.

It is not apple's fault that this has not proven as popular in the makretplace as the appstore-- but they had this feature in from day one, a year before the appstore even shipped.

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