From my perspective, Meta is doing pretty reasonable with their AI compared to eg Apple. What is their end goal with AI? I understand Google, Anthropic and OpenAI try to cater to a certain audience with their AI products. I understand the way Apple wants (but is failing) to integrate AI into their products. What’s Meta’s strategy here? What’s their vision?
Mark wants to own platforms. He always has. That’s why they tried to make a phone, networks, VR headsets, horizon worlds and now glasses.
AI is just their vessel to draw people in. It’s the flash that gets people on board. It’s the commoditizing your complement, in that they want to undercut the competition and have the money to do so, as a means to pull people in rather than lose them to OpenAI or the like who are also trying to build platforms.
Put another way: these companies want to be the next iOS or Android, and they are doing what they can to be as sticky and appealing as possible to make that happen.