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2. These chatbots must also be killing ad revenue on SERP pages. It's safe to assume these summaries are also reducing clicks on ad links just as they are reducing clicks on content links.
1. This is self-limiting. If they drive the content producing sites out of business, what is Google AI search going to summarize? 2. These chatbots must also be killing ad revenue on SERP pages. It's safe to assume these summaries are also reducing clicks on ad links just as they are reducing clicks on content links.
It's one of those game theory situations. Best outcome is of everyone cooperates but if you think another party is going to defect (perplexity doing AI search) then the best move is to also defect (Google doing ai search)
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They could simply restore the search quality they had in 2010. No one wants these "AI" summaries except for people looking to get promoted for "having an impact" inside Google. What Google is doing right now is sabotage the search moat they do have. They are throwing it all away because of some "AI" rainmakers inside the company.
they are losing more and more search to “AI.” my 12-year old never uses Google and couple of times I asked her to “Google it” she literally rolled on the floor laughing and called me a “boomer” :)
I don't use Google anymore, and haven't in over a year (I use kagi instead) but for finding information that could be buried deep within slow, ad ridden websites, the AI and quick question features are indispensable. Things like "is game XYZ available on gamepass" or "which is state is comparable in area to germany" are good examples of this
Does Kagi have AI Mode?
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That's impossible unless the web reverted back to 2010, when walled gardens weren't prevalent, making your own blog was common, doable and often done by those without programming experience, forums were alive and well, and people wanted to share things on the web rather than group chats.
There are plenty of blogs, plenty of obvious low quality spam to block, plenty of features to enable allowlist and blocklists. To think for a second that the Google search experience couldn't be made significantly better at the snap of a finger by Google is to live in a fantasy world.
Google's damned if they do and damned if the don't here: - If they don't make search AI centric, they're going to get lapped by AI-first competitors like Perplexity, OpenAI, etc. We saw many people here predict Google's pending demise from this. - If they do make search centric, they're unfairly consuming they world's content and hoarding the user traffic to themselves. Since no reasonable company is just going to st…
They could simply restore the search quality they had in 2010. No one wants these "AI" summaries except for people looking to get promoted for "having an impact" inside Google. What Google is doing right now is sabotage the search moat they do have. They are throwing it all away because of some "AI" rainmakers inside the company.
Not true, I use them all the time. They have links available for when I want further information, which is not very often.
In the old days - back before smartphones, back before widescreen monitors, back before broadband - the "Links" section was always a key part of any site. After spending time on a site, a visitor could find links to other pages - some of them on the same topic, some of them simply enjoyed by the creator of the site they were on. If one were to visualize the concept, they might well say that this formed a "web" of sor…
Legacy media grew fat off of TV and local news. Captive attention markets did not teach them how to entice people's attention, they took it for granted. They are not equipped to compete with youtube and tiktok and reddit and they will lose. Trending news from the AP wire is not unique or in depth enough for anyone to want to read more than the AI summary of your article.
What should they do? What they are good at, and what they were always good at: journalism. Write in-depth articles that take time to research and talent to write. Hire real journalists, pay them to find stories that take time to write, and publish those stories. People will pay for it.