They should go back to that Metallica logo they had in 1980.
Nothing says corporate dominance like thrash metal font.
Microsoft gets a new logo for the first time since 1987
141–150 of 243 posts
Re: Microsoft gets a new logo for the first time since 1987
#142At the top left corner, I think the text "menu" should be replaced with "Start" and dropdown icon should be replaced with the icon found on windows start button (the MS logo)
Re: Microsoft gets a new logo for the first time since 1987
#143Earlier quoted context omitted.
I guess it relates to the issue discussed here a day or two ago about redirection ("am I suddenly Japanese" or something like that; should have been "think I'm turning Japanese" ...). The default.aspx could be an affirmation of the backend being used so that when you see that elsewhere you know the server tech is MS, a sort of advertising/brand presence decision. What I find interesting is that the new logo is not on…
The default.aspx could be an affirmation of the backend being used so that when you see that elsewhere you know the server tech is MS, a sort of advertising/brand presence decision. I thought of that too, but that's sort of like Toyota advertising what sort of engine a car has by leaving the muffler off of all the showroom models. Gearheads can tell the engine by the cacophony in the showroom lot, but everyone else w…
Stepping away from the analogy....
I'm not convinced that normal people care at all about the addition of a few characters in a URL that gives away what tech stack its working on.
Re: Microsoft gets a new logo for the first time since 1987
#144Earlier quoted context omitted.
The market wasn't then, and isn't now, zero-sum. Microsoft's domination was achieved by making passable-to-excellent browsers in the beginning and putting them on the desktop, which made the web more accessible to millions of people, boosted commerce, and pushed feature development forward much more quickly than Netscape (or any company) would have done absent competition. Bigger market, bigger pie, more investment,…
This isn't how I remember the 90s. I remember Microsoft shipping several versions of laughably bad browsers, while their operating system completely dominated the market. They finally shipped a better browser than NS with IE4, but that has just as much to do with shipping a usable product as it does with NS failing to ship a good product. That said, in those days the web wasn't yet a big deal, and wouldn't be for ano…
As I recall, IE3 was passable, not laughable. IE4 was better than usable; as much as I clung to my Netscape Communicator 4, it was better than NS's offering.
In fact, another current HN article right now details all that IE4 innovated: http://www.nczonline.net/blog/2012/08/22/the-innovations-of-...
IE3 started Netscape's decline, but it really picked up in the couple years after IE4's release (1998-2000).
All that competition, the proliferation of features, the new ecosystems of dev tools, new jobs as companies saw the Internet taking off with MS's weight behind it, the press about the browser wars, being able to click the desktop "Internet" icon on your new computer and see well-rendered and fast websites... to state that none of that actually grew web usage and that MS just took NS's users 1-for-1 is unbelievable to me.
MS made a better browser and put it in front of everyone's face while simultaneously convincing lots of companies to join the fray. The pie exploded.
Re: Microsoft gets a new logo for the first time since 1987
#145"is expected to unveil its new, more colorful logo"
Picture of logo already available in the article.
Re: Microsoft gets a new logo for the first time since 1987
#146On the homepage at microsoft.com, they are using the same logo for Microsoft Store as the company name.
Re: Microsoft gets a new logo for the first time since 1987
#147Many commenters here are predictably unable to look at this as the business decision it is. What people don't seem to understand is that the price of a logo is not based on how it looks. Aesthetics have nothing to do with this. It's based on how much the ability to make sure that the entire system is implemented properly is worth to MS. This is not a question about whether the logo "works for you".
It's a question of whether it works for everybody, and unless somente here wants to do free research, we can only extrapolate from our on perceptions.
Re: Microsoft gets a new logo for the first time since 1987
#148The logo is O.K. Their homepage http://microsoft.com looks like a mix between a "corporate" website template you'd buy for $50 and a domain squatting page with amazon referral links. Gosh I want to cheer for microsoft but they make it real hard.
The web page actually looks ok on my phone. However, putting m.microsoft.com into FF on my laptop just belched xml all over my screen.
Re: Microsoft gets a new logo for the first time since 1987
#149Earlier quoted context omitted.
The web came to Microsoft after the IPO. At the time, there were a lot employees with "fuck you money" and the web was still the wild west not a corporate branding commodity. Thus Microsoft's approach has been generally hands off and the first priority has always been to get information out on the web. The idea of a monolithic website like Apple's or Google's just doesn't apply. It's not part of Microsoft's DNA. Comp…
I understand what mean about it not being part of Microsoft's DNA, but it seems like you're trying to blame Microsoft's poor web presence on its age. How do you then rationalize other pre-Web companies like IBM and Apple who have managed to successfully embrace it?
Whether Microsoft's web presence is poor depends on if it is compared to a cathedral or a bazaar [a bit ironic, ain't it?]
Keep in mind neither IBM or Apple had a 20% rate of employee millionaires in 1992.
http://www.nytimes.com/1992/06/28/business/microsoft-s-unlik...
Re: Microsoft gets a new logo for the first time since 1987
#150Earlier quoted context omitted.
Those are the Windows colors. They predate Google.
Oh. I wonder why Google chose those colours then? There was a rumour about their first server being made of various colours of lego bricks, but maybe someone put more thought into it...
