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Microsoft gets a new logo for the first time since 1987
101–110 of 243 posts
Re: Microsoft gets a new logo for the first time since 1987
#102Interesting that as soon as they dump the old Windows logo, they just start using it as the company logo, minus the swoops. That said, however, I like it. I'm a big fan of color, and, while not a big fan of Windows, I've always liked its logo. In fact, while I probably won't ever install or use it extensively, I've really been liking the bold, primary color design of Windows 8.
My first thought wasn't Windows, it's Live Tiles. It seems to have the allusion of Windows (the past) and "the design style formerly known as Metro" (the future). All in all, a big improvement! Only one thing: I can't believe it doesn't render properly in mobile safari on MS home page! Bottom line gets clipped...
They should go the "Prince" route. They should just adopt the 4 square logo as the official name for "The design style formerly known as Metro".
Brilliant
Re: Microsoft gets a new logo for the first time since 1987
#103The four boxes don't bother me, but the segoe font is way too plain. I guess they use that font on everything, though.
Re: Microsoft gets a new logo for the first time since 1987
#104You know the greatest lesson I learned from the tv show The Wire? When your brand lacks credibility you make a change to the brand.[1][2] Good move by Microsoft. On other hand, I'm still trying to grok why Twitter changed it's logo recently[3]? Was something inherently being tarnished about the Twitter brand? As far as I know, the answer is NO. I'm going to make a major assumption here, but I think it had to do with…
So when Apple change their name from Apple Computers it was because they lacked credibility? No, of course not. But because it's Microsoft everyone throws this nonsense around. Rebranding is something that all companies do at varying times their lives. When you haven't done it in 25 years... yeah, it's probably time for a refresh. Trends change.
You really think a business person with real money on the line makes a dramatic change like this based on the notion of "When you haven't done it in 25 years... yeah, it's probably time for a refresh. Trends change."
That would be mind baffling...
Re: Microsoft gets a new logo for the first time since 1987
#105Many commenters here are predictably unable to look at this as the business decision it is.
What people don't seem to understand is that the price of a logo is not based on how it looks. Aesthetics have nothing to do with this. It's based on how much the ability to make sure that the entire system is implemented properly is worth to MS.
This is not a question about whether the logo "works for you".
Re: Microsoft gets a new logo for the first time since 1987
#106The logo is O.K. Their homepage http://microsoft.com looks like a mix between a "corporate" website template you'd buy for $50 and a domain squatting page with amazon referral links. Gosh I want to cheer for microsoft but they make it real hard.
Not to mention the URL… http://www.microsoft.com/en-us/default.aspx , really? Have they not heard of internal/external URL mapping and Accept-Language? Not to mention it won't even load for me; I guess they don't cache this stuff either.
What is wrong with that url (except default.aspx)? It's widely used and I like if I'm not forced to some region or locale based on my IP and Accept-Language. Well, I still am but I can change it easily if they give me this url (or even better link on a page).
Re: Microsoft gets a new logo for the first time since 1987
#107Personally, I'm a big fan of their short-lived 1980-1981 logo. I realize it has no place among today's clean, "Metro" look, but I love Metal and this just speaks to me. :)
Re: Microsoft gets a new logo for the first time since 1987
#108The logo is O.K. Their homepage http://microsoft.com looks like a mix between a "corporate" website template you'd buy for $50 and a domain squatting page with amazon referral links. Gosh I want to cheer for microsoft but they make it real hard.
Not to mention the URL… http://www.microsoft.com/en-us/default.aspx , really? Have they not heard of internal/external URL mapping and Accept-Language? Not to mention it won't even load for me; I guess they don't cache this stuff either.
I guess it relates to the issue discussed here a day or two ago about redirection ("am I suddenly Japanese" or something like that; should have been "think I'm turning Japanese" ...). The default.aspx could be an affirmation of the backend being used so that when you see that elsewhere you know the server tech is MS, a sort of advertising/brand presence decision.
What I find interesting is that the new logo is not on the en-gb or fr-fr pages in the header bar and they use the old Microsoft trademark typeface. They also use the old Windows logo on, it seems, all but the en-us page. Complete mess in terms of brand presentation.
Re: Microsoft gets a new logo for the first time since 1987
#109Earlier quoted context omitted.
The web came to Microsoft after the IPO. At the time, there were a lot employees with "fuck you money" and the web was still the wild west not a corporate branding commodity. Thus Microsoft's approach has been generally hands off and the first priority has always been to get information out on the web. The idea of a monolithic website like Apple's or Google's just doesn't apply. It's not part of Microsoft's DNA. Comp…
Consistently bad.
I don't like it either. Design isn't one of Microsofts strengths.
Re: Microsoft gets a new logo for the first time since 1987
#110Interesting that 3 of the squares represent Windows, Office, XBox. I'm guessing the 4th square will represent Surface once it de-vaporizes?