Selling $2,000+ Worth Of My Unfinished Book
planscope.io
Selling $2,000+ Worth Of My Unfinished Book
1–10 of 94 posts
Re: Selling $2,000+ Worth Of My Unfinished Book
#2Impressive stuff, although the book promotion page looks slightly off. Reminds me of those 'free make money' ebook pop-up's I got in 2005.
Re: Selling $2,000+ Worth Of My Unfinished Book
#3Impressive stuff, although the book promotion page looks slightly off. Reminds me of those 'free make money' ebook pop-up's I got in 2005.
I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
Re: Selling $2,000+ Worth Of My Unfinished Book
#4Impressive stuff, although the book promotion page looks slightly off. Reminds me of those 'free make money' ebook pop-up's I got in 2005.
I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
We had a similar situation with an inhouse-ad on our site. The polished version performed ok, but just for the fun of testing, we switched to a rough screenshot image. It performed more than five times as good.
Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
Re: Selling $2,000+ Worth Of My Unfinished Book
#5I would quite happily preorder a copy of your book but there's not enough information to feel comfortable about parting with $39.
Is this an ebook or in dead tree format? Do you ship internationally?
Re: Selling $2,000+ Worth Of My Unfinished Book
#6I would quite happily preorder a copy of your book but there's not enough information to feel comfortable about parting with $39. Is this an ebook or in dead tree format? Do you ship internationally?
It's an ebook with worksheets and additional case studies / interviews from freelancers who charge a lot (most notably: Amy Hoy and Thomas Fuchs).
Take a screenshot of this comment as witness, but I'm serious about refunding anyone who ends up not being able to raise their client rates. Paying for stuff that doesn't deliver value is dumb.
Re: Selling $2,000+ Worth Of My Unfinished Book
#7This post is great marketing for mentioned unfinished book. The HN frontpage is probably the perfect target audience, well put!
Re: Selling $2,000+ Worth Of My Unfinished Book
#8Earlier quoted context omitted.
I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
We had a similar situation with an inhouse-ad on our site. The polished version performed ok, but just for the fun of testing, we switched to a rough screenshot image. It performed more than five times as good. Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
This is a point that every single commenter on HN needs to be aware of. There are far too many people who seem to think that just because they don't like something, it can't work, won't work, should be priced lower...
Re: Selling $2,000+ Worth Of My Unfinished Book
#9Impressive stuff, although the book promotion page looks slightly off. Reminds me of those 'free make money' ebook pop-up's I got in 2005.
I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
I've heard this same result regarding business ebook sales at least half a dozen times. There's a sentiment in tech culture to the effect that we are free thinkers who should be dismissive of obvious sales tactics. But maybe the sales guys use them because they're statistically effective.
"Test everything" includes "test the options you're dismissive of, just in case not everyone thinks like you."
Re: Selling $2,000+ Worth Of My Unfinished Book
#10Earlier quoted context omitted.
We had a similar situation with an inhouse-ad on our site. The polished version performed ok, but just for the fun of testing, we switched to a rough screenshot image. It performed more than five times as good. Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything. This is a point that every single commenter on HN needs to be aware of. There are far too many people who seem to think that just because they don't like something, it can't work, won't work, should be priced lower...
a.k.a. You're not their customer. Ergo, to be successful, you're not your customer.