I definitely go by the 4.5 stars == very good, E.g. when I go to Amazon I don't buy some random product with a 4.5 star review -- I search for a specific product or a specific kind of product and then reject candidates which are lousy. How is that not INCREDIBLY useful? Similarly, who goes to a movie simply based on whether it's good or not. In general, if you create any point rating system people who like a thing wi…
Early on in the Netflix Challenge, I was able to get myself (very briefly) a leaderboard score with nothing more than analyzing every user's ratings; re-centering them by their mean, and re-scaling them according to their standard deviation. The by remembering their translations and scales, I could put a globally-predicted score back into their own language.
So just some very basic statistics is sufficient to erase much of the bias toward higher numbers, as well as halo effects and the like.
(I was pretty surprised that Netflix's own algorithm apparently wasn't doing anything this simple)