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Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

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21–30 of 60 posts

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#21
post #17

Earlier quoted context omitted.

Which is also a completely unsourced number.

It's an estimate with a solid base: http://2dboy.com/2008/11/13/90/

Sorry, wasn't able to find that from the original link. I take back my last comment.

I guess it boils down to how many of those pirates you think were ever potential customers. Assuming piracy was theoretically impossible, how many would've purchased it rather than not play at all?

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#23
I find it hard to feel sorry for Ubisoft, really. I still enjoy playing SCCT from time to time. Due to the retarded Starforce that won't receive an update for Windows versions above XP / 2003 Server, I find myself in the odd position of using a "no-DVD" patch for a game that I own.

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#24
post #17

Earlier quoted context omitted.

Which is also a completely unsourced number.

It's an estimate with a solid base: http://2dboy.com/2008/11/13/90/

From the article, "...a lot of smart people have been questioning the accuracy of our 90% estimate, and with good reason, it’s a very rough estimate and the measurements are flawed."

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#25
post #2

Ergo, 95% of your users are not your customers.

It could be that a lot of customers buy the boxed product, then install the warez version because it doesn't have any DRM associated with it. This doesn't clarify how they know the games are pirated. Ubisoft is one of the worst offenders lately when it comes to treating their customers like criminals. Even products bought through Steam have all kinds of added on DRM and CD-Key nonsense.

I refuse to buy Ubisoft products because of the DRM. I'm not going to pirate them, but I sure as hell won't do business with a company that constantly treats me like a criminal.

I've already passed on several games because of this. Some game publishers believe that you can turn 1 out of 1000 pirates into paying customers [1]; it stuns me that Ubisoft ignores how invasive DRM can turn away a significant fraction of potential customers.

1. http://www.gamasutra.com/php-bin/news_index.php?story=17350

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#26
post #15

Aside from the number being pulled from their asses, Ubisoft is continuously one of the worst publishers in terms of utilizing harsh DRM. I wouldn't be shocked that people go out of their way to pirate Ubisoft games. I know I haven't bought anything Ubisoft in a long time.

I'm in the same boat. They make some really, really good games. If they had a bit better track record on DRM I would have purchased at least six games from them recently, looking at wikipedia.

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#27

I cannot understand the responses from people here and on reddit stating that the figure is totally made up and it can't be that much. reddit specifically is filled with people who are proud of how they pirate all ubisoft games because of the "terrible DRM". Indie games that have no DRM and great prices[1] have reported very high piracy rates, published games that have no DRM and very high ratings also have bad pirac…

> I don't understand what gamers want from companies like Ubisoft?

It's just like music:

1. AAA titles without paying a cent 2. Innovation, but not too much (being a newbie is a cardinal sin, remember?) 3. No DLC, just free content released periodically afterwards

Piracy does quite a number on people with existing entitlement issues.

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#28

I cannot understand the responses from people here and on reddit stating that the figure is totally made up and it can't be that much. reddit specifically is filled with people who are proud of how they pirate all ubisoft games because of the "terrible DRM". Indie games that have no DRM and great prices[1] have reported very high piracy rates, published games that have no DRM and very high ratings also have bad pirac…

> I cannot understand the responses from people here on reddit

You are lost again citric. This is hackernews, not reddit.

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#29

I cannot understand the responses from people here and on reddit stating that the figure is totally made up and it can't be that much. reddit specifically is filled with people who are proud of how they pirate all ubisoft games because of the "terrible DRM". Indie games that have no DRM and great prices[1] have reported very high piracy rates, published games that have no DRM and very high ratings also have bad pirac…

> I cannot understand the responses from people here on reddit You are lost again citric. This is hackernews, not reddit.

Sorry, typo, it's meant to say "here and on reddit".

Re: Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay

#30
Not all piracy ends up to be a lost sale. There are some people out there that pirate, with no intention of purchase. I'm not surprised that Ubi is also finding that F2P users aren't paying either, some people just don't see the value or don't want to spend their money.

Let's take this problem out of the gaming/IT industry altogether. The last time you went to Costco (for non-Americans, it's large warehouse grocery chain), did you see the throngs of people waiting to take whatever free sample was being cooked up? And how many of those people ever actually pay for the real product? Maybe Costco has the conversion rates, but I bet they're wildly unreliable. IMHO, what I tend to see are a bunch of freeloaders who will take anything that is free and then leave when the offer is made to purchase the product.

Free-to-play, free-to-sample, it's all the same thing.

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